A motivação dos gestores na criação de valor em commodities agropecuárias

Detalhes bibliográficos
Ano de defesa: 2018
Autor(a) principal: Oliveira, Ricardo Osorio de lattes
Orientador(a): Spers, Eduardo Eugênio
Banca de defesa: Rocha, Thelma Valeria, Almeida, Luciana Florêncio de, Crescitelli, Edson, Neves, Marcos Fava
Tipo de documento: Tese
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Escola Superior de Propaganda e Marketing
Programa de Pós-Graduação: Programa de Doutorado em Administração com Concentração em Gestão Internacional
Departamento: ESPM::Pós-Graduação Stricto Sensu
País: Brasil
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: http://tede2.espm.br/handle/tede/479
Resumo: Literature on motivation is usually divided into two main fields: Personal Motivation, which addresses separately the individual issues of each one of the individuals involved in a specific project, and Corporate Motivation, which addresses the collective point of view of a organization. But studies about how this two views interact and whether there is any kind of relationship between them are still unpublished. Another point still unpublished is the study of the role of Motivation, and especially the Motivation of the managers on the Creation of Value. This study aimed to characterize the Motivation of managers (within the dimensions of Personal Motivation and Corporate Motivation) involved in the processes of Value Creation in the specific segment of Agricultural Commodities, and to evaluate if they are correlated. A study was carried out in two stages: bibliographical and field research. At the second stage a case study was carried out with 5 projects for Value Creation in Agricultural Commodities. For the study of Motivation were addressed Personal Motivation and Corporate Motivation, and for Value Creation were assessed Differentiation Attribute, the Coordination Actions in the Productive Chain and Brand Strategies. It is proposed a theoretical model based on the empirical observations made, that seeks to explain the interaction between Value Creation and Motivation in the field of Agricultural Commodities. The effect of Motivation on Value Creation was verified, and a series of recommendations are offered to managers of future Value Creation initiatives in Agricultural Commodities.