A produção de sentido de empreendedorismo e o seu consumo simbólico no tensionamento entre ensino superior, mundo do trabalho e incubadora de negócios

• Ano de defesa: 2019
• Autor(a) principal: Campos Junior, Walfredo Ribeiro de
• Orientador(a): Carrascoza, João Luís Anzanello
• Banca de defesa: Camargo, Ricardo Zagallo, Casadei, Eliza Baccega, Oliveira, Paulo Roberto Nassar de, Grohmann, Rafael do Nascimento
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa de Doutorado em Comunicação e Práticas de Consumo
• Departamento: ESPM::Pós-Graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: comunicação e consumo; narrativas; incubadora; consumo simbólico
• Palavras-chave em Inglês: communication and consumption; symbolic consumption; narratives; entrepreneurship; incubator
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede2.espm.br/handle/tede/385

The subject of entrepreneurship presents itself, in the current context, as a feasible and valued way for the subject to be inserted in the current job market. This representation of the entrepreneur circulates in a scenario of reconfiguration of the work environment, as well as changes in state policies, which are identified with neoliberal and global policies. The university incubator is an entity that lies on the border and intersection between two social universes that have different dynamics and concerns: higher education and the world of work. The purpose of this thesis was to investigate how the production of meaning about entrepreneurship and its symbolic consumption in the life narratives communicated by university students associated with business incubators. For this purpose, a qualitative and exploratory survey was carried out in two incubators associated with Higher Education Institutions, one public - CIETEC of the University of São Paulo (USP) - and another private one - the Incubator of ESPM, Escola Superior de Propaganda and Marketing (ESPM). As a data collection technique, in-depth interviews were conducted with incubators of the two institutions. As a data-processing technique, hermeneutics in depth was used in conjunction with Discourse Analysis and Narrative Theory. The analysis made it possible to observe similar strategies for the production of meanings adopted by all university students associated with business incubators, as well as particular strategies that dialogue with the specificities of entrepreneurship practiced in CIETEC and in the ESPM Incubator.