Detalhes bibliográficos
| Ano de defesa: |
2009 |
| Autor(a) principal: |
Cury, Maria Cecília Andreucci
 |
| Orientador(a): |
Barros Filho, Clóvis de
|
| Banca de defesa: |
Castro, Gisela Grangeiro da Silva
|
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Associação Escola Superior de Propaganda e Marketing
|
| Programa de Pós-Graduação: |
Programa em Comunicação e Práticas de Consumo da ESPM
|
| Departamento: |
Comunicação
|
| País: |
BR
|
| Palavras-chave em Português: |
|
| Palavras-chave em Inglês: |
|
| Área do conhecimento CNPq: |
|
| Link de acesso: |
http://tede2.espm.br/handle/tede/90
|
Resumo: |
The proposal of this study is to reflect on how public television is perceived by its viewers and the cultural content it is expected to provide. It endeavors to explore the cultural imagination of this mass media segment, by examining its ideal format, the pivotal role it plays and the value attributed to it. In an effort to consolidate these perceptions the study also attempts to evaluate the perceived boundaries that separate the public and private spheres of this section of the mass media landscape, by analyzing the extent to which the sale of private advertising, in an effort to provide public television with financial sustainability, can at the same time provoke ethical concerns among the citizen-viewers. More specifically it aspires to study how the citizen-viewer understands and acknowledges the different forms of financing that are available for a public television system. Then based on qualitative research, the ethical and esthetic questions surrounding Brazilian public television are analyzed by investigating whether or not this society s concept of ideal public television can include advertising |
