O uso de simulação baseada em agentes no estudo da vantagem competitiva e da adaptação de organizações no ambiente internacional

• Ano de defesa: 2016
• Autor(a) principal: Tamura, Leonardo Yuji
• Orientador(a): Figueiredo, Júlio César Bastos de
• Banca de defesa: Ogasavara, Mário Henrique , Moraes, Edmilson Alves de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Associação Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa de Mestrado em Administração da ESPM
• Departamento: Gestão Internacional
• País: BR
• Palavras-chave em Português: modelagem e simulação baseada em agentes; modelo NK de Kauffman; vantagem competitiva; adaptação; estratégia internacional
• Palavras-chave em Inglês: agent-based modeling and simulation; kauffman NK mModel; competitive advantage; adaptation; Iinternational strategy
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
• Link de acesso: http://tede2.espm.br/handle/tede/45

The aim of this work is to deepen the understanding of the process of adaptation of firms in the international environment. For such it relied on studies that faced the firm as a complex adaptive system and utilized the Stuart Kauffman s NK model. The NK model was originally conceived to study biological phenomena but has been applied by scholars in strategy and organizational studies since 1997. To enable the use of the NK model for the study of multinational firms, the model was extended to embrace specific international business concepts such as the gaining of competitive advantage in different countries from the adaptation of the firm s internal characteristics to the local environment. The chosen methodology is based on the paradigm of agent-based modeling and simulation. Accordingly, the firms were modeled as autonomous agents that search for the optimization of their competitive advantage by the means of the adaptation process. This approach allowed the study the emergent properties of the system from the agents interaction and behavior. The results of the simulation showed that gaining competitive advantage from the firm s attributes in different countries enabled the emergence of new viable organizational forms. It was also noted that one organizational form that does not provides optimal competitive advantage in a particular country may still be viable in a global context. Another result was the emergence of the complexity catastrophe, which is the degradation of the competitive advantage resulted from the addition of conflicting constraints. Such conflicting constraints are a result of the simultaneous optimization of the competitive advantage in many countries in many different ways due to the possibility of local adaptation.