Detalhes bibliográficos
| Ano de defesa: |
2021 |
| Autor(a) principal: |
Biadeni, Bianca Natalia de Souza Mier
 |
| Orientador(a): |
Castro, Gisela Grangeiro da Silva |
| Banca de defesa: |
Casadei, Eliza Bachega,
Polivanov, Beatriz |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Escola Superior de Propaganda e Marketing
|
| Programa de Pós-Graduação: |
Programa de Mestrado em Comunicação e Práticas de Consumo
|
| Departamento: |
ESPM::Pós-Graduação Stricto Sensu
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede2.espm.br/handle/tede/570
|
Resumo: |
This research aimed to investigate certain ways of being and presenting as a student on social media platforms. We propose a reflection from the analysis of ways to produce and share content among Instagram users who have profiles identified as studygrams, an empirical object still little explored in the field of communication. The general objective of the research is to understand the calls for a specific subjectivity model, supported by the consumption of a particular way of studying and being an exemplary student. To investigate the narratives proposed in these media channels, we adopted an approach composed of media research which we used as a support for the construction of the empirical corpus, that we investigated qualitatively based on the theoretical reference. As a result, we identified communication strategies that promote a hyper aestheticized way of studying that we identified as “instagramable” and an ideal, optimized student model, which we called connected student – both grounded in the neoliberal ideology of the selfentrepreneur subject in a context of permanent competitiveness. |
