#Studygram: o estudante conectado e os modos “instagramáveis” de estudar

Detalhes bibliográficos
Ano de defesa: 2021
Autor(a) principal: Biadeni, Bianca Natalia de Souza Mier lattes
Orientador(a): Castro, Gisela Grangeiro da Silva
Banca de defesa: Casadei, Eliza Bachega, Polivanov, Beatriz
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Escola Superior de Propaganda e Marketing
Programa de Pós-Graduação: Programa de Mestrado em Comunicação e Práticas de Consumo
Departamento: ESPM::Pós-Graduação Stricto Sensu
País: Brasil
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: http://tede2.espm.br/handle/tede/570
Resumo: This research aimed to investigate certain ways of being and presenting as a student on social media platforms. We propose a reflection from the analysis of ways to produce and share content among Instagram users who have profiles identified as studygrams, an empirical object still little explored in the field of communication. The general objective of the research is to understand the calls for a specific subjectivity model, supported by the consumption of a particular way of studying and being an exemplary student. To investigate the narratives proposed in these media channels, we adopted an approach composed of media research which we used as a support for the construction of the empirical corpus, that we investigated qualitatively based on the theoretical reference. As a result, we identified communication strategies that promote a hyper aestheticized way of studying that we identified as “instagramable” and an ideal, optimized student model, which we called connected student – both grounded in the neoliberal ideology of the selfentrepreneur subject in a context of permanent competitiveness.