Detalhes bibliográficos
| Ano de defesa: |
2013 |
| Autor(a) principal: |
Paula, Fernanda Cintra de
 |
| Orientador(a): |
Orofino, Maria Isabel Rodrigues
|
| Banca de defesa: |
Borelli, Silvia Helena Simões,
Pereira, Claudia |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Associação Escola Superior de Propaganda e Marketing
|
| Programa de Pós-Graduação: |
Programa em Comunicação e Práticas de Consumo da ESPM
|
| Departamento: |
Comunicação
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede2.espm.br/handle/tede/121
|
Resumo: |
The theme of this dissertation is childhood, communication and consumption. With a focus on the symbolic value of merchandise, it presents a study on the relationship between the exposure to advertising and consumption of food by children in working class families, thus enriching the debate about consumption directed at children in modern Brazilian society. The purpose of the study is to analyze meaning processes made by children in relation to appeals by the media (especially advertising) for the consumption of food products. Based on British Cultural Studies and on theories of communication, consumption culture and childhood culture; and using a methodology that includes field research of an ethnographic nature with observation of neighborhood and housing, identification of the television programming watched by the children, observation of commercial breaks most watched by children and identification of movements to prohibit advertising aimed at children, this study on exposure of working class children also examines questions related to regulation of advertising aimed at children. |
