Ouvidos de Mercado: novas configurações da comunicação e de consumo digital na cena paulistana

• Ano de defesa: 2010
• Autor(a) principal: Bento, Igor da Costa
• Orientador(a): Castro, Gisela Grangeiro da Silva
• Banca de defesa: Rocha, Rosamaria Luiza de Melo , Primo, Alex Fernando Teixeira
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa de Mestrado Profissional em Comportamento do Consumidor
• Departamento: ESPM::Pós-Graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: comunicação e consumo; dispositivos móveis; música digital; posturas de escuta; culturas urbanas
• Palavras-chave em Inglês: communication and consumption; mobile devices; digital music; listening postures; urban culture
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede2.espm.br/handle/tede/207

The process of symbiosis between information networks and the urban areas gives rise to an informational dimension of ubiquitous access to cyberspace that promotes the emergence of a myriad of new social practices from the appropriation of these networks and a variety of connection devices (cell phones, palms, MP3 players, etc.). Nomadic listening is one of the social practices identified in the current urban scene. It can be seen as a semiotic modulation, also social, cognitive, corporal and it works on the coupling between mobile devices and the act of roaming through the city. This new form of consumption focuses on listening to digital music and mounting customized playlists as soundtracks for the day to day. From a conceptual framework that focuses on the intersection between media and consumption, this paper aims to map the nomadic listening in the urban scene and to understand how the music industry has incorporated this practice into their promotion and commercialization strategies.