Upgrading no cluster de rochas ornamentais do Espírito Santo, Brasil

• Ano de defesa: 2012
• Autor(a) principal: Lennan, Maria Laura Ferranty Mac
• Orientador(a): Avrichir, Ilan
• Banca de defesa: Amatucci, Marcos , Fleury, Afonso Carlos Corrêa
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa de Mestrado em Administração em Gestão Internacional
• Departamento: ESPM::Pós-Graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: cadeia global de valor; upgrading; cluster; competitividade da indústria; indústria de rochas ornamentais; exportação
• Palavras-chave em Inglês: global value chain; upgrading; cluster; competitiveness of industry; ornamental stone industry; export
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://tede2.espm.br/handle/tede/230

This work verifies the effects of governance of value chains upgrading of enterprises in the cluster of ornamental Espírito Santo, Brazil. The quantitative methodology was used to achieve the proposed objectives and respond to the research question. More specifically we conducted a survey of 32 companies affiliated to the Centre Rocks, located in the regions of Itapemirim and saws, Holy Spirit. Data were analyzed using parametric and non-parametric statistical techniques, given the type of sample distribution. The results indicate that firms in the cluster are embedded in value chains governance market type, the export performance has no direct relationship with the percentage exported and finally the upgrading of enterprises and their marketing investments impacting on the competitiveness of their sales to the foreign market.