O uso da internet para a internacionalização de empresas brasileiras de software

• Ano de defesa: 2008
• Autor(a) principal: Abramczuk, Claudia
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Positivo; Brasil; Pós-Graduação; Programa de Pós-Graduação em Administração; UP
• Palavras-chave em Português: Internet (Redes de computação); Empresas - Redes de computação – Globalização; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: https://repositorio.cruzeirodosul.edu.br/handle/123456789/2840

The Internet can be considered an important tool for opening the world market in two ways: global visibility of the company that owns a website, which serves as a virtual window for products and services and, at the same time, as a great source of information on what the competitors are doing, regardless of where they are located. Whereas the environment of the Internet is democratic, micro and small businesses can compete equally with large enterprises through the virtual exhibition of their products or their services. The present study aims to establish whether and how Brazilian micro and small enterprises in the sector of software are using the Internet to moved virtual presence on websites and as a tool for finding information, to facilitate its entry into new markets internationally. The quantitative study of descriptive and exploratory nature was conducted through an electronic survey to which were invited seven hundred and eighty-nine companies operating in the Brazilian software sector. The results obtained from the sample of one hundred and five companies show that although companies recognize the importance of using the Internet there are problems in how we use it and the purpose for which it is being used. The surveyed companies are focused on using the Internet in operation, looking for ways to reduce costs of communication and dissemination, but giving little importance to the development of new markets and to the expansion of its international business. It follows, then, that companies are paying little attention to the market they want to concquer. Thus, companies do not know the customers and their preferences, do not know the legal and technical requirements of the market, and therefore, are unable to carry out adjustments in the product so that it becomes competitive in the intended external markets.