Inovação aberta no setor de serviços: uma análise dos serviços tecnológicos intensivos em conhecimento (T-KIBS)

• Ano de defesa: 2017
• Autor(a) principal: Vincenzi, Ticiana Braga de
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Positivo; Brasil; Pós-Graduação; Programa de Pós-Graduação em Administração; UP
• Palavras-chave em Português: Inovação em serviços; Inovação aberta; T-KIBS; Serviços tecnológicos intensivos em conhecimento (STIC) - Desempenho; Pintec; CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: https://repositorio.cruzeirodosul.edu.br/handle/123456789/1988

Organizations that decide to invest in innovation must define how this will be done: internally, externally, or in a hybrid way, developing internal research and, in parallel, interacting with the market and establishing partnerships with other agents of the innovation system. This research aimed at analyzing whether the service companies' intensity of openness, interaction and cooperation is related to their performance. Open innovation is a paradigm that assumes that organizations should use external and internal resources as they develop new technologies. Considering the knowledge-based economy, some companies in the service sector entail higher levels of supplier-user relationship than others do. Within the service sector, this research examines especially the Technology-based knowledge-intensive business services - T-KIBS - firms that intent on the creation, accumulation, and dissemination of technology-based knowledge throughout the economy, and also perform a highly interactive service with their customers. First, a qualitative research was carried out with a T-KIBS company in order to clarify the dynamics of these activities, understand the management of their innovation processes and complement the relationships for the next research step. The quantitative phase used data from the Survey of Technological Innovation – PINTEC, conducted by IBGE - The Brazilian Institute of Geography and Statistics - regarding 1.277 Brazilian service companies. The innovation performance and the corporate performance were both analyzed. As regards innovations, it was considered the commercial and operational innovation performances, as well as the innovative novelty performance. As regards corporate performance, it was considered the overall net sales results per employee. The intensity of open innovation was measured by the combination of two indicators: breadth, which is the diversity of interfaces with the external environment, and depth, which is the intensity and importance of the various interfaces. Regressions and other statistical techniques were applied to evaluate a set of hypotheses. The results indicate that the intensity of open innovation is positively related to the firm’s innovative performance, as companies with a greater orientation towards open innovation presented better scores in the three dimensions of innovation performance: operational, commercial and novelty of innovation. However, while the breadth of open innovation drove positive impact across all innovation performance indicators, depth had an insignificant effect. T-KIBS recorded lower operational performance compared to non-T-KIBS companies. Still, there was no significant difference regarding commercial and novelty of innovation performance between TKIBS and non-T-KIBS. Finally, the results lead to the conclusion that organizational and marketing innovations were the factors that caused the greatest impact on innovation performance in the service sector companies.