A prática contemporânea da impressão tipográfica no design gráfico brasileiro

Detalhes bibliográficos
Ano de defesa: 2014
Autor(a) principal: NEDER, Rafael lattes
Orientador(a): Campos, Gisela Belluzzo de
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Anhembi Morumbi
Programa de Pós-Graduação: Programa de Pós-Graduação Mestrado em Design
Departamento: Universidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto Sensu
País: Brasil
Palavras-chave em Português:
Área do conhecimento CNPq:
Link de acesso: http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1629
Resumo: This research focuses on the contemporary practice of letterpress printing in Brazilian graphic design. Regarded as commercially obsolete technology, letterpress is rescued by a significant number of designers during the 1990s. They use it as a distinctive aspect of their projects. This thesis means to investigate the key aspects of this work, its several manifestations and relevance regarding the contemporary Brazilian graphic design. As an exploratory and qualitative research, it was necessary to make use of different methodological procedures to reach its conclusion. Oral history was the main method for collecting and analyzing data. Of all 13 printing groups identified throughout the country, eight were interviewed, which enabled a broad understanding of the phenomenon, and the identification of relevant topics. More than a romantic revival, it was realized in this practice a resonance with another contemporaneous manifestations of graphic design, once the phenomenon relies upon a pluralistic strategy where different issues and aspects are combined reinventing letterpress printing.