A informação no design gráfico de embalagem: perspectiva de aplicação da infografia e da visualização de dados

• Ano de defesa: 2017
• Autor(a) principal: SCANAVINO, Hernan Daniel
• Orientador(a): Campos, Gisela Belluzzo de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Anhembi Morumbi
• Programa de Pós-Graduação: Programa de Pós-Graduação Mestrado em Design
• Departamento: Universidade Anhembi Morumbi::Diretoria de Pesquisa e Pós-graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: DESIGN; Design de embalagem; Visualização da informação; Infográfico
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS
• Link de acesso: http://sitios.anhembi.br/tedesimplificado/handle/TEDE/1677

This thesis investigates the possible use of infographics and data visualization as new alternatives to display information in packaging graphic design, in order to prove that these resources can influence consumers and make easy their choices at the moment of purchase. This proposed exploration was based on the observation that the back area of packagings, especially in food and beverages, usually presents a poor quality design, indi- cating that information plays a secondary role in the project concerns (Calver, 2009). As theoretical scope, the main definitions and concepts of information design and their rela- tionship to packaging design were raised. Based on authors like Flusser (2013), Barthes (2004) and Lévy (2004), it was also addressed the issue of linearity. Likewise, the princi- ples of infographics and data visualization were investigated and related to packaging that make use of these representations to communicate information. The user point of view was considered, applying a survey with a comparative of labels of the same product, one of them designed with the use of the infographics, and the others presenting infor- mation mainly with blocks of texts. In addition, interviews were conducted with experts, including professionals from packaging design agencies. In general, it was possible to verify that the frontal area is usually privileged in the packaging graphic design objecti- ves, and the back area doesn’t receive the same attention, as well as that the resources of information and data visualization, applied to packaging, can influence consumer deci- sion making.