As redes sociais como dispositivos do imaginário e potencializadoras simbólicas de novas formas de criação de moda

• Ano de defesa: 2017
• Autor(a) principal: Kauling, Graziela Brunhari
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Imaginário; Potência simbólica; Moda; Du E-holic; Sociologia Compreensiva
• Link de acesso: https://repositorio.animaeducacao.com.br/handle/ANIMA/3328

Under new perspectives and new looks, this research seeks to understand postmodern society under a sociological and understanding bias, where fashion is one of the central points. The social power along with the fashion, are supported by the theory of the imaginary whose analysis presents new notes for the ways of thinking and creating fashion. The problematic of this thesis arises with the unsustainable aspects of the contemporary fashion, fruit of a utilitarian and progressive modernity. Hypothetically, social networks as devices of the imaginary support this process of sustainable production giving visibility to the narrative, allowing the identification and materialization of the subjectivity of the social imaginary. The author proposes Six Essential Characters that should serve as guidelines for a phenomenological analysis. They are, virtualized sustainability; Postmodern crafts; Nomadism; Technological narrative; Time and space on-line; And object with aura. The aim was to create an analysis alignment whose dichotomous inspiration of the terms came from Maffesoli 's readings, and its main purpose is to propose a form of dissemination of social imaginaries, from which social networks should function as symbolic enhancers for new forms of fashion creation. The chosen methodology permeates the study from the theoretical reference to the technique of analysis, which is the narration of the lived. The understanding character, brings possibilities and does not present concrete results, is a discourse of the social. The result of the analysis comes from the intertwining between these characters and the hatter's case study. Thus, it was possible to conclude that Du E-holic materializes its potentialities in the hat, an object not compulsory in the current dress, but which is acquired by what it represents, by the symbolic value that it involves, by the magic, by the aura that emanates and without Social networks as devices of the imaginary, Du E-holic would not have enough visibility to instill possibilities about sustainability in fashion.