Proposta de um planejamento estratégico: o caso da granja de ovos certificados
محفوظ في:
| المؤلف الرئيسي: | |
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| تاريخ النشر: | 2024 |
| التنسيق: | Bachelor thesis |
| اللغة: | por |
| المصدر: | Repositório Institucional da UPF |
| Download full: | https://repositorio.upf.br/handle/123456789/10231 |
الملخص: | This study aims to propose a strategic plan for the Varela Egg Farm, located in the city of Serafina Corrêa – RS, which differentiates itself from certified eggs in the market. Methodologically, the research is characterized as descriptive-exploratory with a qualitative approach. Data was collected through a questionnaire administered to suppliers, employees, customers, managers, and stakeholders, and the data was analyzed using content analysis techniques. The results demonstrate that the company has a strategic positioning focused on maintenance, showcasing many strengths that highlight its mission in the sector, producing a differentiated product that guarantees acceptable quality standards valued by consumers. This production and marketing trajectory is supported by the proposed mission and vision, as well as a set of objectives, goals, strategies, and action plans that guide future strategic decisions, which must be implemented and controlled by management. |
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