Design colaborativo: a personalização no vestuário feminino e masculino

• Main Author: Aquino, Lo Ruama Lopes
• Publication Date: 2017
• Format: Bachelor thesis
• Language: por
• Source: Repositório Institucional da UTFPR (da Universidade Tecnológica Federal do Paraná (RIUT))
• Download full: http://repositorio.utfpr.edu.br/jspui/handle/1/5768
• topic: Comportamento do consumidor; Vestuário; Moda - Estilo; Consumer behavior; Clothing and dress; Fashion design; CNPQ::OUTROS::DESENHO DE MODA

Studies focused on consumer behavior are gaining an emphasis on the market due to the need to understand all aspects that encompass the preferences of this new profile called the innovative or hypermodern consumer. They seek freedom of expression and satisfaction of their emotional needs in unique products that convey their personality. The present work aims to propose to the consumer the personalization of clothing products through the collaboration between designer and user. However, the exploratory research was carried out with the application of a questionnaire aimed at individuals who are interested in participating in the collaboration of their clothing, and the analysis of the data obtained in the research demonstrated the viability of the project, enabling the development of a fashion brand.