Redesign da identidade visual e criação do brandbook da marca “O Famoso Brigadeiro”

• Autor(a) principal: Mazzarolo, Rafaeli Emili
• Data de Publicação: 2013
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da UTFPR (da Universidade Tecnológica Federal do Paraná (RIUT))
• Texto Completo: http://repositorio.utfpr.edu.br/jspui/handle/1/13861
• topic: Desenho (Projetos); Branding (Marketing); Marca de produtos; Comunicação visual; Design; Brand name products; Visual communication; Tecnologia em Design Gráfico

This work consists of the design completion of the course in Graphic DesignTechnology at Federal Technological University of Paraná, prepared by student Rafaeli Emili Mazzarolo, by guidance of teacher Kando Fukushima. The aim of this work is to contribute to studies related to brand and visual identity in the process of valuing corporateimage and market recognition. It aims to foster the reflection on the roleof the graphic designer and creative strategic process using as research object redesign the visual identity and creating a brandbook for the brand “O Famoso Brigadeiro” located in Curitiba-PR. The company's main focus is the sale of brigadeiros (famous chocolate candy) and plans to open a space for receiving guests, with the intention of growing it was realized that the brand they were using did not have a concise identity, which would disturb the process. This research tried to understand the role of the brand, its history and concepts related to it as the function of the designer in this process and the importance of an effective visual identity for the company. We performed an investigative research, with an exploratory feature and qualitative approach, interpretative complement to quantitative research, besides the SWOT (strenghts, weakness, oppotunities and threats) analysis and similar analysis for the final product. As for the original design procedures, they are three main stages: problematization, design and applications. As a result of this work, it was developed beyond the monograph, which includes theoretical and study case, besides one brandbook “O Famoso Brigadeiro”.