Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing

Bibliographic Details
Main Author: Santos, Renê de Oliveira Joaquim dos
Publication Date: 2014
Format: Article
Language: eng
Source: Repositório Institucional da USP (Biblioteca Digital da Produção Intelectual)
Download full: https://doi.org/10.5539/ijbm.v9n9p96
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spelling Opening the “Black Box” in the consumer's mind: understanding what is neuromarketingPESQUISA DE MERCADO2014info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttps://doi.org/10.5539/ijbm.v9n9p96Santos, Renê de Oliveira Joaquim dosengreponame:Repositório Institucional da USP (Biblioteca Digital da Produção Intelectual)instname:Universidade de São Paulo (USP)instacron:USPinfo:eu-repo/semantics/openAccess2025-08-07T17:13:00Z002767602Repositório InstitucionalPUBhttp://www.producao.usp.br/oai/requestopendoar:27212025-08-07T17:13Repositório Institucional da USP (Biblioteca Digital da Produção Intelectual) - Universidade de São Paulo (USP)false
dc.title.none.fl_str_mv Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing
title Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing
spellingShingle Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing
Santos, Renê de Oliveira Joaquim dos
PESQUISA DE MERCADO
title_short Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing
title_full Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing
title_fullStr Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing
title_full_unstemmed Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing
title_sort Opening the “Black Box” in the consumer's mind: understanding what is neuromarketing
author Santos, Renê de Oliveira Joaquim dos
author_facet Santos, Renê de Oliveira Joaquim dos
author_role author
dc.contributor.author.fl_str_mv Santos, Renê de Oliveira Joaquim dos
dc.subject.por.fl_str_mv PESQUISA DE MERCADO
topic PESQUISA DE MERCADO
publishDate 2014
dc.date.none.fl_str_mv 2014
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
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dc.identifier.uri.fl_str_mv https://doi.org/10.5539/ijbm.v9n9p96
url https://doi.org/10.5539/ijbm.v9n9p96
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.source.none.fl_str_mv reponame:Repositório Institucional da USP (Biblioteca Digital da Produção Intelectual)
instname:Universidade de São Paulo (USP)
instacron:USP
instname_str Universidade de São Paulo (USP)
instacron_str USP
institution USP
reponame_str Repositório Institucional da USP (Biblioteca Digital da Produção Intelectual)
collection Repositório Institucional da USP (Biblioteca Digital da Produção Intelectual)
repository.name.fl_str_mv Repositório Institucional da USP (Biblioteca Digital da Produção Intelectual) - Universidade de São Paulo (USP)
repository.mail.fl_str_mv
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