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Media Appropriation by Local Communities and Popular Groups: Content Analysis of the Practical Media Activism Course Handbook Promoted by CONTAG

Bibliographic Details
Main Author: Andrade, Jhone Ricardo
Publication Date: 2024
Other Authors: Hergesel, João Paulo
Format: Article
Language: por
Source: Comunicação & Inovação
Download full: http://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/9373
Summary: This article aims to discuss the appropriation of media by popular communities based on the handbook of the media activism course offered by CONTAG. Content analysis was employed (Franco, 2012), drawing on concepts of media reframing, globalization, and the formation of the contemporary subject (Thompson, 2008; Silverstone, 2005; Santos, 1997; Giddens, 2002). In conclusion, it was observed that through media activism, communities in vulnerable conditions can harness new technologies, exploring their potentialities according to their needs in confronting the oppression of globalized capital.
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spelling Media Appropriation by Local Communities and Popular Groups: Content Analysis of the Practical Media Activism Course Handbook Promoted by CONTAGAPROPRIAÇÃO DAS MÍDIAS POR COMUNIDADES LOCAIS E GRUPOS POPULARES: análise de conteúdo da cartilha do curso prático de midiativismo promovido pela CONTAG: Content Analysis of the Practical Media Activism Course Handbook Promoted by CONTAGmedia activismmedia appropriationpopular communitiesmidiativismoapropriação midiáticacomunidades popularesThis article aims to discuss the appropriation of media by popular communities based on the handbook of the media activism course offered by CONTAG. Content analysis was employed (Franco, 2012), drawing on concepts of media reframing, globalization, and the formation of the contemporary subject (Thompson, 2008; Silverstone, 2005; Santos, 1997; Giddens, 2002). In conclusion, it was observed that through media activism, communities in vulnerable conditions can harness new technologies, exploring their potentialities according to their needs in confronting the oppression of globalized capital.Este artigo objetiva discorrer sobre a apropriação das mídias por parte de comunidades populares com base em cartilha do curso de midiativismo da CONTAG. Fez-se uso da análise de conteúdo (Franco, 2012), com embasamento nos conceitos de ressignificação das mídias, globalização e formação do sujeito contemporâneo (Thompson, 2008; Silverstone, 2005; Santos, 1997; Giddens, 2002). Por fim, pôde-se verificar que, por meio do midiativismo, comunidades em condição vulnerável são capazes de se apropriar das novas tecnologias, explorando suas potencialidades conforme suas necessidades no enfrentamento à opressão do capital globalizado.Universidade Municipal de São Caetano do Sul - USCS2024-04-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/937310.13037/ci.vol24.e20239373Comunicação & Inovação; v. 24 (2023): COMUNICAÇÃO & INOVAÇÃO; e202393732178-01451809-564Xreponame:Comunicação & Inovaçãoinstname:Universidade Municipal de São Caetano do Sul (USCS)instacron:USCSporhttp://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/9373/4089Copyright (c) 2024 Ricardo Andrade, João Paulo Hergeselhttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessAndrade, Jhone RicardoHergesel, João Paulo2024-05-29T18:59:03Zoai:ojs2.seer.uscs.edu.br:article/9373Revistahttp://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/PUBhttp://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/oairevistacomunicacaoinovacao@gmail.com || vera.basso@online.uscs.edu.br2178-01451809-564Xopendoar:2024-05-29T18:59:03Comunicação & Inovação - Universidade Municipal de São Caetano do Sul (USCS)false
dc.title.none.fl_str_mv Media Appropriation by Local Communities and Popular Groups: Content Analysis of the Practical Media Activism Course Handbook Promoted by CONTAG
APROPRIAÇÃO DAS MÍDIAS POR COMUNIDADES LOCAIS E GRUPOS POPULARES: análise de conteúdo da cartilha do curso prático de midiativismo promovido pela CONTAG: Content Analysis of the Practical Media Activism Course Handbook Promoted by CONTAG
title Media Appropriation by Local Communities and Popular Groups: Content Analysis of the Practical Media Activism Course Handbook Promoted by CONTAG
spellingShingle Media Appropriation by Local Communities and Popular Groups: Content Analysis of the Practical Media Activism Course Handbook Promoted by CONTAG
Andrade, Jhone Ricardo
media activism
media appropriation
popular communities
midiativismo
apropriação midiática
comunidades populares
title_short Media Appropriation by Local Communities and Popular Groups: Content Analysis of the Practical Media Activism Course Handbook Promoted by CONTAG
title_full Media Appropriation by Local Communities and Popular Groups: Content Analysis of the Practical Media Activism Course Handbook Promoted by CONTAG
title_fullStr Media Appropriation by Local Communities and Popular Groups: Content Analysis of the Practical Media Activism Course Handbook Promoted by CONTAG
title_full_unstemmed Media Appropriation by Local Communities and Popular Groups: Content Analysis of the Practical Media Activism Course Handbook Promoted by CONTAG
title_sort Media Appropriation by Local Communities and Popular Groups: Content Analysis of the Practical Media Activism Course Handbook Promoted by CONTAG
author Andrade, Jhone Ricardo
author_facet Andrade, Jhone Ricardo
Hergesel, João Paulo
author_role author
author2 Hergesel, João Paulo
author2_role author
dc.contributor.author.fl_str_mv Andrade, Jhone Ricardo
Hergesel, João Paulo
dc.subject.por.fl_str_mv media activism
media appropriation
popular communities
midiativismo
apropriação midiática
comunidades populares
topic media activism
media appropriation
popular communities
midiativismo
apropriação midiática
comunidades populares
description This article aims to discuss the appropriation of media by popular communities based on the handbook of the media activism course offered by CONTAG. Content analysis was employed (Franco, 2012), drawing on concepts of media reframing, globalization, and the formation of the contemporary subject (Thompson, 2008; Silverstone, 2005; Santos, 1997; Giddens, 2002). In conclusion, it was observed that through media activism, communities in vulnerable conditions can harness new technologies, exploring their potentialities according to their needs in confronting the oppression of globalized capital.
publishDate 2024
dc.date.none.fl_str_mv 2024-04-03
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/9373
10.13037/ci.vol24.e20239373
url http://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/9373
identifier_str_mv 10.13037/ci.vol24.e20239373
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://seer.uscs.edu.br/index.php/revista_comunicacao_inovacao/article/view/9373/4089
dc.rights.driver.fl_str_mv Copyright (c) 2024 Ricardo Andrade, João Paulo Hergesel
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2024 Ricardo Andrade, João Paulo Hergesel
https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Municipal de São Caetano do Sul - USCS
publisher.none.fl_str_mv Universidade Municipal de São Caetano do Sul - USCS
dc.source.none.fl_str_mv Comunicação & Inovação; v. 24 (2023): COMUNICAÇÃO & INOVAÇÃO; e20239373
2178-0145
1809-564X
reponame:Comunicação & Inovação
instname:Universidade Municipal de São Caetano do Sul (USCS)
instacron:USCS
instname_str Universidade Municipal de São Caetano do Sul (USCS)
instacron_str USCS
institution USCS
reponame_str Comunicação & Inovação
collection Comunicação & Inovação
repository.name.fl_str_mv Comunicação & Inovação - Universidade Municipal de São Caetano do Sul (USCS)
repository.mail.fl_str_mv revistacomunicacaoinovacao@gmail.com || vera.basso@online.uscs.edu.br
_version_ 1831285941195505664

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