Web 2.0 as a new channel for innovation diffusion: The case study of renewable energy products

Bibliographic Details
Main Author: Mrabet, Rim Gharbi
Publication Date: 2016
Format: Article
Language: eng
Source: International Journal of Innovation (São Paulo)
Download full: https://periodicos.uninove.br/innovation/article/view/10185
Summary: Nowadays, social web and social media are considered as new communication’ channels that enable the diffusion of new products and innovations, such as: renewable energy products. In addition, renewable energies become the new alternative source of energy that insures environmental benefits, economic returns and social welfare.Hence, we will focus in this study on the impact of the use of web 2.0 and social networks in the diffusion of renewable energy products.
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spelling Web 2.0 as a new channel for innovation diffusion: The case study of renewable energy productsA Web 2.0 como um novo canal de difusão para inovação: O estudo de caso de produtos De energia renovávelRenewable energy products diffusionweb 2.0innovation diffusionrenewable energy communicationDifusão deProdutos Energéticos RenováveisWeb 2.0Difusão da InovaçãoEnergia RenovávelNowadays, social web and social media are considered as new communication’ channels that enable the diffusion of new products and innovations, such as: renewable energy products. In addition, renewable energies become the new alternative source of energy that insures environmental benefits, economic returns and social welfare.Hence, we will focus in this study on the impact of the use of web 2.0 and social networks in the diffusion of renewable energy products.Atualmente, a web social e a rede social são consideradas como novos “canais de comunicação " que permitem a difusão de novos produtos e inovações, por exemplo: produtos de energia renovável. Além disso, as energias renováveis tornaram-se nova fonte alternativa de energia que assegura os benefícios ambientais, o retorno econômico e o bem-estar social. Com isso, o foco deste estudo concentra-seno impacto do uso da web 2.0 e as redes sociais na difusão de produtos de energia renováveis.Universidade Nove de Julho - UNINOVE2016-06-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/innovation/article/view/1018510.5585/iji.v4i2.100International Journal of Innovation; Vol. 4 No. 2 (2016): July/December; 01-10International Journal of Innovation – IJI; Vol. 4 Núm. 2 (2016): July/December; 01-10International Journal of Innovation – IJI; v. 4 n. 2 (2016): July-December; 01-102318-9975reponame:International Journal of Innovation (São Paulo)instname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEenghttps://periodicos.uninove.br/innovation/article/view/10185/pdf_27Copyright (c) 2018 International Journal of Innovationhttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessMrabet, Rim Gharbi2020-09-15T00:07:51Zoai:ojs.periodicos.uninove.br:article/10185Revistahttps://periodicos.uninove.br/innovation/indexPRIhttps://periodicos.uninove.br/innovation/oaiiji@uninove.br || crismonteiro@uninove.br2318-99752318-9975opendoar:2020-09-15T00:07:51International Journal of Innovation (São Paulo) - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Web 2.0 as a new channel for innovation diffusion: The case study of renewable energy products
A Web 2.0 como um novo canal de difusão para inovação: O estudo de caso de produtos De energia renovável
title Web 2.0 as a new channel for innovation diffusion: The case study of renewable energy products
spellingShingle Web 2.0 as a new channel for innovation diffusion: The case study of renewable energy products
Mrabet, Rim Gharbi
Renewable energy products diffusion
web 2.0
innovation diffusion
renewable energy communication
Difusão deProdutos Energéticos Renováveis
Web 2.0
Difusão da Inovação
Energia Renovável
title_short Web 2.0 as a new channel for innovation diffusion: The case study of renewable energy products
title_full Web 2.0 as a new channel for innovation diffusion: The case study of renewable energy products
title_fullStr Web 2.0 as a new channel for innovation diffusion: The case study of renewable energy products
title_full_unstemmed Web 2.0 as a new channel for innovation diffusion: The case study of renewable energy products
title_sort Web 2.0 as a new channel for innovation diffusion: The case study of renewable energy products
author Mrabet, Rim Gharbi
author_facet Mrabet, Rim Gharbi
author_role author
dc.contributor.author.fl_str_mv Mrabet, Rim Gharbi
dc.subject.por.fl_str_mv Renewable energy products diffusion
web 2.0
innovation diffusion
renewable energy communication
Difusão deProdutos Energéticos Renováveis
Web 2.0
Difusão da Inovação
Energia Renovável
topic Renewable energy products diffusion
web 2.0
innovation diffusion
renewable energy communication
Difusão deProdutos Energéticos Renováveis
Web 2.0
Difusão da Inovação
Energia Renovável
description Nowadays, social web and social media are considered as new communication’ channels that enable the diffusion of new products and innovations, such as: renewable energy products. In addition, renewable energies become the new alternative source of energy that insures environmental benefits, economic returns and social welfare.Hence, we will focus in this study on the impact of the use of web 2.0 and social networks in the diffusion of renewable energy products.
publishDate 2016
dc.date.none.fl_str_mv 2016-06-09
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/innovation/article/view/10185
10.5585/iji.v4i2.100
url https://periodicos.uninove.br/innovation/article/view/10185
identifier_str_mv 10.5585/iji.v4i2.100
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.uninove.br/innovation/article/view/10185/pdf_27
dc.rights.driver.fl_str_mv Copyright (c) 2018 International Journal of Innovation
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 International Journal of Innovation
https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv International Journal of Innovation; Vol. 4 No. 2 (2016): July/December; 01-10
International Journal of Innovation – IJI; Vol. 4 Núm. 2 (2016): July/December; 01-10
International Journal of Innovation – IJI; v. 4 n. 2 (2016): July-December; 01-10
2318-9975
reponame:International Journal of Innovation (São Paulo)
instname:Universidade Nove de Julho (UNINOVE)
instacron:UNINOVE
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str UNINOVE
institution UNINOVE
reponame_str International Journal of Innovation (São Paulo)
collection International Journal of Innovation (São Paulo)
repository.name.fl_str_mv International Journal of Innovation (São Paulo) - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv iji@uninove.br || crismonteiro@uninove.br
_version_ 1836384966878953472

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