Reward-based crowdfunding: a study of the entrepreneurs’ motivations when choosing the model as a venture capital alternative in Brazil

Bibliographic Details
Main Author: Amedomar, André
Publication Date: 2018
Other Authors: Spers, Renata Giovinazzo
Format: Article
Language: eng
Source: International Journal of Innovation (São Paulo)
Download full: https://periodicos.uninove.br/innovation/article/view/16518
Summary: The main purpose of this study is to understand why Technology-Based Companies (TBCs) resort to reward-based crowdfunding as a financing alternative in Brazil over other alternatives that are already consolidated. In order to answer this question, we conducted a multiple-case study with four TBCs operating in different sectors and a platform hosting this type of campaigns. We found evidence that TBCs choose reward-based crowdfunding as a funding model because they are still in early stages of development, because they are after funds to finance specific projects and for motivations that do not directly involve raising funds. The findings corroborate the motivations mentioned in the literature and add new items. 
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spelling Reward-based crowdfunding: a study of the entrepreneurs’ motivations when choosing the model as a venture capital alternative in BrazilCrowdfundingEntrepreneurshipVenture CapitalCase StudyThe main purpose of this study is to understand why Technology-Based Companies (TBCs) resort to reward-based crowdfunding as a financing alternative in Brazil over other alternatives that are already consolidated. In order to answer this question, we conducted a multiple-case study with four TBCs operating in different sectors and a platform hosting this type of campaigns. We found evidence that TBCs choose reward-based crowdfunding as a funding model because they are still in early stages of development, because they are after funds to finance specific projects and for motivations that do not directly involve raising funds. The findings corroborate the motivations mentioned in the literature and add new items. Universidade Nove de Julho - UNINOVE2018-08-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/innovation/article/view/1651810.5585/iji.v6i2.283International Journal of Innovation; Vol. 6 No. 2 (2018): May-August; 147-163International Journal of Innovation – IJI; Vol. 6 Núm. 2 (2018): May-August; 147-163International Journal of Innovation – IJI; v. 6 n. 2 (2018): May-August; 147-1632318-9975reponame:International Journal of Innovation (São Paulo)instname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEenghttps://periodicos.uninove.br/innovation/article/view/16518/pdfCopyright (c) 2018 André Amedomar, Renata Giovinazzo Spershttps://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessAmedomar, AndréSpers, Renata Giovinazzo2025-05-13T20:18:35Zoai:ojs.periodicos.uninove.br:article/16518Revistahttps://periodicos.uninove.br/innovation/indexPRIhttps://periodicos.uninove.br/innovation/oaiiji@uninove.br || crismonteiro@uninove.br2318-99752318-9975opendoar:2025-05-13T20:18:35International Journal of Innovation (São Paulo) - Universidade Nove de Julho (UNINOVE)false
dc.title.none.fl_str_mv Reward-based crowdfunding: a study of the entrepreneurs’ motivations when choosing the model as a venture capital alternative in Brazil
title Reward-based crowdfunding: a study of the entrepreneurs’ motivations when choosing the model as a venture capital alternative in Brazil
spellingShingle Reward-based crowdfunding: a study of the entrepreneurs’ motivations when choosing the model as a venture capital alternative in Brazil
Amedomar, André
Crowdfunding
Entrepreneurship
Venture Capital
Case Study
title_short Reward-based crowdfunding: a study of the entrepreneurs’ motivations when choosing the model as a venture capital alternative in Brazil
title_full Reward-based crowdfunding: a study of the entrepreneurs’ motivations when choosing the model as a venture capital alternative in Brazil
title_fullStr Reward-based crowdfunding: a study of the entrepreneurs’ motivations when choosing the model as a venture capital alternative in Brazil
title_full_unstemmed Reward-based crowdfunding: a study of the entrepreneurs’ motivations when choosing the model as a venture capital alternative in Brazil
title_sort Reward-based crowdfunding: a study of the entrepreneurs’ motivations when choosing the model as a venture capital alternative in Brazil
author Amedomar, André
author_facet Amedomar, André
Spers, Renata Giovinazzo
author_role author
author2 Spers, Renata Giovinazzo
author2_role author
dc.contributor.author.fl_str_mv Amedomar, André
Spers, Renata Giovinazzo
dc.subject.por.fl_str_mv Crowdfunding
Entrepreneurship
Venture Capital
Case Study
topic Crowdfunding
Entrepreneurship
Venture Capital
Case Study
description The main purpose of this study is to understand why Technology-Based Companies (TBCs) resort to reward-based crowdfunding as a financing alternative in Brazil over other alternatives that are already consolidated. In order to answer this question, we conducted a multiple-case study with four TBCs operating in different sectors and a platform hosting this type of campaigns. We found evidence that TBCs choose reward-based crowdfunding as a funding model because they are still in early stages of development, because they are after funds to finance specific projects and for motivations that do not directly involve raising funds. The findings corroborate the motivations mentioned in the literature and add new items. 
publishDate 2018
dc.date.none.fl_str_mv 2018-08-02
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/innovation/article/view/16518
10.5585/iji.v6i2.283
url https://periodicos.uninove.br/innovation/article/view/16518
identifier_str_mv 10.5585/iji.v6i2.283
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.uninove.br/innovation/article/view/16518/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2018 André Amedomar, Renata Giovinazzo Spers
https://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 André Amedomar, Renata Giovinazzo Spers
https://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv International Journal of Innovation; Vol. 6 No. 2 (2018): May-August; 147-163
International Journal of Innovation – IJI; Vol. 6 Núm. 2 (2018): May-August; 147-163
International Journal of Innovation – IJI; v. 6 n. 2 (2018): May-August; 147-163
2318-9975
reponame:International Journal of Innovation (São Paulo)
instname:Universidade Nove de Julho (UNINOVE)
instacron:UNINOVE
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str UNINOVE
institution UNINOVE
reponame_str International Journal of Innovation (São Paulo)
collection International Journal of Innovation (São Paulo)
repository.name.fl_str_mv International Journal of Innovation (São Paulo) - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv iji@uninove.br || crismonteiro@uninove.br
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