THE USE OF SMS TECHNOLOGY AS A TOOL FOR DIRECT MARKETING

Bibliographic Details
Main Author: Hanson Costa, Dennis
Publication Date: 2013
Other Authors: Rodríguez y Rodriguez, Martius Vicente
Format: Article
Language: por
Source: REAd (Porto Alegre. Online)
Download full: https://seer.ufrgs.br/index.php/read/article/view/40681
Summary: This article deals with how a new telecommunications technology was adopted as a new direct marketing media, while at the same time discussing new technology adoption by the market, some aspects of the marketing of breakthrough technologies and more specifically direct marketing.
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spelling THE USE OF SMS TECHNOLOGY AS A TOOL FOR DIRECT MARKETINGO USO DE TECNOLOGIA SMS COMO FERRAMENTA PARA O MARKETING DIRETOTechnologyinnovationSMSdirect marketingmobile marketingTecnologiainovaçãoSMSmarketing diretomobile marketingThis article deals with how a new telecommunications technology was adopted as a new direct marketing media, while at the same time discussing new technology adoption by the market, some aspects of the marketing of breakthrough technologies and more specifically direct marketing.TEXTO (PDF) EM INGLÊSO presente artigo pretende mostrar a utilização da tecnologia de informação como instrumento de comunicação dirigida, aproveitando para discutir questões em torno da adoção de novas tecnologias pelo mercado, além de aspectos do marketing de tecnologia e mais especificamente do marketing direto.Universidade Federal do Rio Grande do Sul2013-06-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionScientific ArticleAvaliado pelos paresArtigo Científicoapplication/pdfhttps://seer.ufrgs.br/index.php/read/article/view/40681Electronic Review of Administration; Vol. 11 No. 2 (2005): Edição 44 - mar/abr 2005Revista Electrónica de Administración; Vol. 11 Núm. 2 (2005): Edição 44 - mar/abr 2005Revista Eletrônica de Administração; v. 11 n. 2 (2005): Edição 44 - mar/abr 20051413-23111980-4164reponame:REAd (Porto Alegre. Online)instname:Universidade Federal do Rio Grande do Sul (UFRGS)instacron:UFRGSporhttps://seer.ufrgs.br/index.php/read/article/view/40681/25874Hanson Costa, DennisRodríguez y Rodriguez, Martius Vicenteinfo:eu-repo/semantics/openAccess2013-07-22T18:18:48Zoai:seer.ufrgs.br:article/40681Revistahttp://seer.ufrgs.br/index.php/read/indexPUBhttps://seer.ufrgs.br/read/oaiea_read@ufrgs.br1413-23111413-2311opendoar:2013-07-22T18:18:48REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)false
dc.title.none.fl_str_mv THE USE OF SMS TECHNOLOGY AS A TOOL FOR DIRECT MARKETING
O USO DE TECNOLOGIA SMS COMO FERRAMENTA PARA O MARKETING DIRETO
title THE USE OF SMS TECHNOLOGY AS A TOOL FOR DIRECT MARKETING
spellingShingle THE USE OF SMS TECHNOLOGY AS A TOOL FOR DIRECT MARKETING
Hanson Costa, Dennis
Technology
innovation
SMS
direct marketing
mobile marketing
Tecnologia
inovação
SMS
marketing direto
mobile marketing
title_short THE USE OF SMS TECHNOLOGY AS A TOOL FOR DIRECT MARKETING
title_full THE USE OF SMS TECHNOLOGY AS A TOOL FOR DIRECT MARKETING
title_fullStr THE USE OF SMS TECHNOLOGY AS A TOOL FOR DIRECT MARKETING
title_full_unstemmed THE USE OF SMS TECHNOLOGY AS A TOOL FOR DIRECT MARKETING
title_sort THE USE OF SMS TECHNOLOGY AS A TOOL FOR DIRECT MARKETING
author Hanson Costa, Dennis
author_facet Hanson Costa, Dennis
Rodríguez y Rodriguez, Martius Vicente
author_role author
author2 Rodríguez y Rodriguez, Martius Vicente
author2_role author
dc.contributor.author.fl_str_mv Hanson Costa, Dennis
Rodríguez y Rodriguez, Martius Vicente
dc.subject.por.fl_str_mv Technology
innovation
SMS
direct marketing
mobile marketing
Tecnologia
inovação
SMS
marketing direto
mobile marketing
topic Technology
innovation
SMS
direct marketing
mobile marketing
Tecnologia
inovação
SMS
marketing direto
mobile marketing
description This article deals with how a new telecommunications technology was adopted as a new direct marketing media, while at the same time discussing new technology adoption by the market, some aspects of the marketing of breakthrough technologies and more specifically direct marketing.
publishDate 2013
dc.date.none.fl_str_mv 2013-06-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Scientific Article
Avaliado pelos pares
Artigo Científico
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://seer.ufrgs.br/index.php/read/article/view/40681
url https://seer.ufrgs.br/index.php/read/article/view/40681
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://seer.ufrgs.br/index.php/read/article/view/40681/25874
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
publisher.none.fl_str_mv Universidade Federal do Rio Grande do Sul
dc.source.none.fl_str_mv Electronic Review of Administration; Vol. 11 No. 2 (2005): Edição 44 - mar/abr 2005
Revista Electrónica de Administración; Vol. 11 Núm. 2 (2005): Edição 44 - mar/abr 2005
Revista Eletrônica de Administração; v. 11 n. 2 (2005): Edição 44 - mar/abr 2005
1413-2311
1980-4164
reponame:REAd (Porto Alegre. Online)
instname:Universidade Federal do Rio Grande do Sul (UFRGS)
instacron:UFRGS
instname_str Universidade Federal do Rio Grande do Sul (UFRGS)
instacron_str UFRGS
institution UFRGS
reponame_str REAd (Porto Alegre. Online)
collection REAd (Porto Alegre. Online)
repository.name.fl_str_mv REAd (Porto Alegre. Online) - Universidade Federal do Rio Grande do Sul (UFRGS)
repository.mail.fl_str_mv ea_read@ufrgs.br
_version_ 1799766203616460800

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