Brand resignification and fast fashion: new perspectives for promoting sustainability

Bibliographic Details
Main Author: Seibel, Vanessa de Mello
Publication Date: 2023
Other Authors: Silva de Gregory, Isabel Christine
Format: Article
Language: por
Source: Revista Direito Ambiental e Sociedade (Online)
Download full: https://sou.ucs.br/etc/revistas/index.php/direitoambiental/article/view/10443
Summary: The objective of this study is to examine the current perspectives for the introduction of sustainability by brands in the fashion industry, through the analysis of the fast fashion model. Therefore, possible signs of updating the traditional brand model will be exposed in order to identify the transformation of the meaning of brands and the possibility of convergence between the sustainability dimensions. The deductive method and the specific procedure method were used as an approach method, using the bibliographic research method. The research made it possible to conclude that there is progress in the performance of brands on the way to their redefinition by promoting the environmental dimension of sustainability.
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spelling Brand resignification and fast fashion: new perspectives for promoting sustainabilityA ressignificação da marca e fast fashion: as novas perspectivas de promoção de sustentabilidadeMarcasModa rápidaSustentabilidadeFast fashionBrandsFast fashionSustainabilityThe objective of this study is to examine the current perspectives for the introduction of sustainability by brands in the fashion industry, through the analysis of the fast fashion model. Therefore, possible signs of updating the traditional brand model will be exposed in order to identify the transformation of the meaning of brands and the possibility of convergence between the sustainability dimensions. The deductive method and the specific procedure method were used as an approach method, using the bibliographic research method. The research made it possible to conclude that there is progress in the performance of brands on the way to their redefinition by promoting the environmental dimension of sustainability.O objetivo desse estudo é examinar as atuais perspectivas para introdução de sustentabilidade pelas marcas da indústria na moda, através da análise do modelo fast fashion. Para tanto, será exposto os possíveis sinais de atualização do modelo tradicional da marca com o fim de identificar a transformação da significação das marcas e a possibilidade de convergência entre as dimensões de sustentabilidade. Utilizou-se como método de abordagem, o método dedutivo, e método de procedimento específico, adotou-se o método de pesquisa bibliográfica. A pesquisa possibilitou concluir que há avanço na atuação das marcas no caminho para a sua ressignificação com promoção da dimensão ambiental de sustentabilidade.Editora da Universidade de Caxias do Sul - EDUCS2023-12-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionDouble blind peer reviewArtigo avaliado pelos parestextoinfo:eu-repo/semantics/otherapplication/pdfhttps://sou.ucs.br/etc/revistas/index.php/direitoambiental/article/view/1044310.18226/22370021.v13.n2.11Journal of Environmental Law and Society; Vol. 13 No. 2 (2023): Revista Direito Ambiental e Sociedade | v. 13, n. 2 | mai. ago. 2023Revista Derecho Ambiental & Sociedad; Vol. 13 Núm. 2 (2023): Revista Direito Ambiental e Sociedade | v. 13, n. 2 | mai. ago. 2023Revista Direito Ambiental e Sociedade; v. 13 n. 2 (2023): Revista Direito Ambiental e Sociedade | v. 13, n. 2 | mai. ago. 20232237-00212316-8218reponame:Revista Direito Ambiental e Sociedade (Online)instname:Universidade de Caxias do Sul (UCS)instacron:UCSporhttps://sou.ucs.br/etc/revistas/index.php/direitoambiental/article/view/10443/5676Copyright (c) 2023 Revista Direito Ambiental e Sociedadeinfo:eu-repo/semantics/openAccessSeibel, Vanessa de MelloSilva de Gregory, Isabel Christine2024-12-16T23:27:01Zoai:ojs2.ucsnew.ojsbrasil.com.br:article/10443Revistahttps://sou.ucs.br/etc/revistas/index.php/direitoambiental/PUBhttps://sou.ucs.br/etc/revistas/index.php/direitoambiental/oairdas@ucs.br || rdasucs@gmail.com2237-00212316-8218opendoar:2024-12-16T23:27:01Revista Direito Ambiental e Sociedade (Online) - Universidade de Caxias do Sul (UCS)false
dc.title.none.fl_str_mv Brand resignification and fast fashion: new perspectives for promoting sustainability
A ressignificação da marca e fast fashion: as novas perspectivas de promoção de sustentabilidade
title Brand resignification and fast fashion: new perspectives for promoting sustainability
spellingShingle Brand resignification and fast fashion: new perspectives for promoting sustainability
Seibel, Vanessa de Mello
Marcas
Moda rápida
Sustentabilidade
Fast fashion
Brands
Fast fashion
Sustainability
title_short Brand resignification and fast fashion: new perspectives for promoting sustainability
title_full Brand resignification and fast fashion: new perspectives for promoting sustainability
title_fullStr Brand resignification and fast fashion: new perspectives for promoting sustainability
title_full_unstemmed Brand resignification and fast fashion: new perspectives for promoting sustainability
title_sort Brand resignification and fast fashion: new perspectives for promoting sustainability
author Seibel, Vanessa de Mello
author_facet Seibel, Vanessa de Mello
Silva de Gregory, Isabel Christine
author_role author
author2 Silva de Gregory, Isabel Christine
author2_role author
dc.contributor.author.fl_str_mv Seibel, Vanessa de Mello
Silva de Gregory, Isabel Christine
dc.subject.por.fl_str_mv Marcas
Moda rápida
Sustentabilidade
Fast fashion
Brands
Fast fashion
Sustainability
topic Marcas
Moda rápida
Sustentabilidade
Fast fashion
Brands
Fast fashion
Sustainability
description The objective of this study is to examine the current perspectives for the introduction of sustainability by brands in the fashion industry, through the analysis of the fast fashion model. Therefore, possible signs of updating the traditional brand model will be exposed in order to identify the transformation of the meaning of brands and the possibility of convergence between the sustainability dimensions. The deductive method and the specific procedure method were used as an approach method, using the bibliographic research method. The research made it possible to conclude that there is progress in the performance of brands on the way to their redefinition by promoting the environmental dimension of sustainability.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-06
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Double blind peer review
Artigo avaliado pelos pares
texto
info:eu-repo/semantics/other
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://sou.ucs.br/etc/revistas/index.php/direitoambiental/article/view/10443
10.18226/22370021.v13.n2.11
url https://sou.ucs.br/etc/revistas/index.php/direitoambiental/article/view/10443
identifier_str_mv 10.18226/22370021.v13.n2.11
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://sou.ucs.br/etc/revistas/index.php/direitoambiental/article/view/10443/5676
dc.rights.driver.fl_str_mv Copyright (c) 2023 Revista Direito Ambiental e Sociedade
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Revista Direito Ambiental e Sociedade
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora da Universidade de Caxias do Sul - EDUCS
publisher.none.fl_str_mv Editora da Universidade de Caxias do Sul - EDUCS
dc.source.none.fl_str_mv Journal of Environmental Law and Society; Vol. 13 No. 2 (2023): Revista Direito Ambiental e Sociedade | v. 13, n. 2 | mai. ago. 2023
Revista Derecho Ambiental & Sociedad; Vol. 13 Núm. 2 (2023): Revista Direito Ambiental e Sociedade | v. 13, n. 2 | mai. ago. 2023
Revista Direito Ambiental e Sociedade; v. 13 n. 2 (2023): Revista Direito Ambiental e Sociedade | v. 13, n. 2 | mai. ago. 2023
2237-0021
2316-8218
reponame:Revista Direito Ambiental e Sociedade (Online)
instname:Universidade de Caxias do Sul (UCS)
instacron:UCS
instname_str Universidade de Caxias do Sul (UCS)
instacron_str UCS
institution UCS
reponame_str Revista Direito Ambiental e Sociedade (Online)
collection Revista Direito Ambiental e Sociedade (Online)
repository.name.fl_str_mv Revista Direito Ambiental e Sociedade (Online) - Universidade de Caxias do Sul (UCS)
repository.mail.fl_str_mv rdas@ucs.br || rdasucs@gmail.com
_version_ 1841625007204073472

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