Luxury Hotel consumption : examining the effects of personality on consumers’ valuations involving inconspicuous versus conspicuous consumption experiences

• Autor(a) principal: Aleem, Aihoor Kayoom
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: eng
• Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
• Texto Completo: http://hdl.handle.net/10400.14/26985
• topic: Luxury hotel; Services; Inconspicuous; Conspicuous; Luxury consumption; Introversion; Extroversion; Personality; Sustainability; Hotel de luxo; Serviços; Inconspícuo; Conspícuo; Consumo de luxo; Introversão; Extroversão; Personalidade; Sustentabilidade

The present dissertation aims to examine the impact of personality (introvert consumers versus extrovert consumers) on luxury hotel consumption, more specifically on inconspicuous versus conspicuous consumption. Based on a review of the academic literature, an experimental study was designed to test for the moderating impact of personality traits on the likelihood to engage in different types of consumption, willingness to pay, quality and sustainability perceptions. Results indicate that there is a positive causal effect between personality and luxury consumption, and that introvert consumers are associated more with inconspicuous consumption, whereas extrovert consumers are more associated with conspicuous consumption. Moreover, inconspicuous consumption is also perceived as being more sustainable, with introvert consumers being more preoccupied with sustainability practices. The present dissertation positively contributes to the literature on conspicuous and inconspicuous consumption and personality traits.