The growing potential of the men’s grooming segment in Austria

Bibliographic Details
Main Author: Seyler, Patrizia
Publication Date: 2017
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/23382
Summary: Men’s grooming has become an attractive and lucrative, yet challenging market within the personal care industry. Given men’s ever more sophisticated grooming routine, companies are faced with the necessity of adjusting to local adaptations and trends. The current study therefore chose to focus on an analysis of men’s grooming habits and routines in Austria. The findings suggest that companies should focus on the skin care sector, as it offers a variety of growth opportunities. Furthermore, the male consumer decision journey has developed into a complex cycle. Therefore, implementing targeted marketing activities and providing information for decision-making to trigger needs are essential to capture the consumer.
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spelling The growing potential of the men’s grooming segment in AustriaMen’s groomingPersonal careSkin careAustriaConsumer decision- makingDomínio/Área Científica::Ciências Sociais::Economia e GestãoMen’s grooming has become an attractive and lucrative, yet challenging market within the personal care industry. Given men’s ever more sophisticated grooming routine, companies are faced with the necessity of adjusting to local adaptations and trends. The current study therefore chose to focus on an analysis of men’s grooming habits and routines in Austria. The findings suggest that companies should focus on the skin care sector, as it offers a variety of growth opportunities. Furthermore, the male consumer decision journey has developed into a complex cycle. Therefore, implementing targeted marketing activities and providing information for decision-making to trigger needs are essential to capture the consumer.Rodrigues, LuísRUNSeyler, Patrizia2017-09-19T09:00:04Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/23382TID:201716020enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:27:51Zoai:run.unl.pt:10362/23382Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:59:02.910407Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The growing potential of the men’s grooming segment in Austria
title The growing potential of the men’s grooming segment in Austria
spellingShingle The growing potential of the men’s grooming segment in Austria
Seyler, Patrizia
Men’s grooming
Personal care
Skin care
Austria
Consumer decision- making
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short The growing potential of the men’s grooming segment in Austria
title_full The growing potential of the men’s grooming segment in Austria
title_fullStr The growing potential of the men’s grooming segment in Austria
title_full_unstemmed The growing potential of the men’s grooming segment in Austria
title_sort The growing potential of the men’s grooming segment in Austria
author Seyler, Patrizia
author_facet Seyler, Patrizia
author_role author
dc.contributor.none.fl_str_mv Rodrigues, Luís
RUN
dc.contributor.author.fl_str_mv Seyler, Patrizia
dc.subject.por.fl_str_mv Men’s grooming
Personal care
Skin care
Austria
Consumer decision- making
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Men’s grooming
Personal care
Skin care
Austria
Consumer decision- making
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Men’s grooming has become an attractive and lucrative, yet challenging market within the personal care industry. Given men’s ever more sophisticated grooming routine, companies are faced with the necessity of adjusting to local adaptations and trends. The current study therefore chose to focus on an analysis of men’s grooming habits and routines in Austria. The findings suggest that companies should focus on the skin care sector, as it offers a variety of growth opportunities. Furthermore, the male consumer decision journey has developed into a complex cycle. Therefore, implementing targeted marketing activities and providing information for decision-making to trigger needs are essential to capture the consumer.
publishDate 2017
dc.date.none.fl_str_mv 2017-09-19T09:00:04Z
2017-01-20
2017-01-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/23382
TID:201716020
url http://hdl.handle.net/10362/23382
identifier_str_mv TID:201716020
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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