Big data, Bigger privacy concern?

Bibliographic Details
Main Author: Dreyer, Nicolaus
Publication Date: 2017
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/23468
Summary: In light of the rapid growth of big data applications in times where the internet of things is taking over personal privacy, this paper studies the area where data analytics and privacy concerns overlap. Identifying that anonymization and consent frequently do not suffice for user data, this paper also points out the weaknesses of regulations. A survey with 200 respondents showed that the awareness of big data capabilities caused significant privacy concern and willingness for (counter-) action, thus emphasizing that big data-driven firms should take a possible shift in user perception and behavior into account when formulating their strategy.
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spelling Big data, Bigger privacy concern?Big dataData analyticsInformation privacyInternet technologiesDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn light of the rapid growth of big data applications in times where the internet of things is taking over personal privacy, this paper studies the area where data analytics and privacy concerns overlap. Identifying that anonymization and consent frequently do not suffice for user data, this paper also points out the weaknesses of regulations. A survey with 200 respondents showed that the awareness of big data capabilities caused significant privacy concern and willingness for (counter-) action, thus emphasizing that big data-driven firms should take a possible shift in user perception and behavior into account when formulating their strategy.Rodrigues, LuísRUNDreyer, Nicolaus2020-01-20T01:30:33Z2017-01-202017-01-20T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfapplication/pdfhttp://hdl.handle.net/10362/23468TID:201715945enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:27:54Zoai:run.unl.pt:10362/23468Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:59:04.917240Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Big data, Bigger privacy concern?
title Big data, Bigger privacy concern?
spellingShingle Big data, Bigger privacy concern?
Dreyer, Nicolaus
Big data
Data analytics
Information privacy
Internet technologies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Big data, Bigger privacy concern?
title_full Big data, Bigger privacy concern?
title_fullStr Big data, Bigger privacy concern?
title_full_unstemmed Big data, Bigger privacy concern?
title_sort Big data, Bigger privacy concern?
author Dreyer, Nicolaus
author_facet Dreyer, Nicolaus
author_role author
dc.contributor.none.fl_str_mv Rodrigues, Luís
RUN
dc.contributor.author.fl_str_mv Dreyer, Nicolaus
dc.subject.por.fl_str_mv Big data
Data analytics
Information privacy
Internet technologies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Big data
Data analytics
Information privacy
Internet technologies
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description In light of the rapid growth of big data applications in times where the internet of things is taking over personal privacy, this paper studies the area where data analytics and privacy concerns overlap. Identifying that anonymization and consent frequently do not suffice for user data, this paper also points out the weaknesses of regulations. A survey with 200 respondents showed that the awareness of big data capabilities caused significant privacy concern and willingness for (counter-) action, thus emphasizing that big data-driven firms should take a possible shift in user perception and behavior into account when formulating their strategy.
publishDate 2017
dc.date.none.fl_str_mv 2017-01-20
2017-01-20T00:00:00Z
2020-01-20T01:30:33Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/23468
TID:201715945
url http://hdl.handle.net/10362/23468
identifier_str_mv TID:201715945
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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