Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report

Bibliographic Details
Main Author: Gurler, Engin Deniz
Publication Date: 2021
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/127205
Summary: Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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spelling Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship ReportNonprofit OrganizationMarketing ResearchStrategic Marketing PlanningEvent MarketingInternship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceThis internship report is about the Lisbon Art Weekend (LAW), which is an annually held event in Lisbon. This yearly event is managed by a non-profit organization, which has both advantages and disadvantages in Lisbon’s art market. In this internship, I had the opportunity to have a closer look at Lisbon’s contemporary art scene, and also to put my background knowledge in marketing into practice in order to come up with several strategic goals for the LAW. I have benefited from the “Marketing Mix” and the SWOT analysis, both of which are commonly used in marketing research. The SWOT analysis results led to the development of 10 strategic goals, all of which are expected to solidify LAW’s position in the market. By implementing these plans, LAW would strengthen its relations with the public and its customers, while being able to reach out to more sponsors and generate revenues more easily.Cabral, Pedro da Costa BritoRUNGurler, Engin Deniz2021-11-05T14:38:25Z2021-10-292021-10-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/127205TID:202783324enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:57:01Zoai:run.unl.pt:10362/127205Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:28:02.464850Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report
title Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report
spellingShingle Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report
Gurler, Engin Deniz
Nonprofit Organization
Marketing Research
Strategic Marketing Planning
Event Marketing
title_short Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report
title_full Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report
title_fullStr Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report
title_full_unstemmed Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report
title_sort Marketing research and strategic marketing plan: Lisbon art weekend: Lisbon Art Weekend Internship Report
author Gurler, Engin Deniz
author_facet Gurler, Engin Deniz
author_role author
dc.contributor.none.fl_str_mv Cabral, Pedro da Costa Brito
RUN
dc.contributor.author.fl_str_mv Gurler, Engin Deniz
dc.subject.por.fl_str_mv Nonprofit Organization
Marketing Research
Strategic Marketing Planning
Event Marketing
topic Nonprofit Organization
Marketing Research
Strategic Marketing Planning
Event Marketing
description Internship Report presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2021
dc.date.none.fl_str_mv 2021-11-05T14:38:25Z
2021-10-29
2021-10-29T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/127205
TID:202783324
url http://hdl.handle.net/10362/127205
identifier_str_mv TID:202783324
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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