Podcasts are fashionable too: the use of podcasting in fashion communication

Detalhes bibliográficos
Autor(a) principal: Fernandes, Clara
Data de Publicação: 2021
Outros Autores: Morais, Ricardo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: https://hdl.handle.net/10216/143867
Resumo: This exploratory article seeks to analyse how fashion, as a theme with a strong aesthetic and artistic component, has been worked on by podcasting. We start from the idea that today social media represent an essential field for the communication of brands in the fashion industry, mainly due to its visual component and because it is in these spaces that influencers, key players in current dissemination strategies, are found. Considering these new forms of communication and knowing the growth that podcasts have registered, we explore the potential that this medium can have in connecting with consumers. Based on a selection of fifteen fashion podcasts, we analyse the extent to which podcasting has been a territory for promoting the fashion industry.
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spelling Podcasts are fashionable too: the use of podcasting in fashion communicationCiências da comunicaçãoCommunication sciencesThis exploratory article seeks to analyse how fashion, as a theme with a strong aesthetic and artistic component, has been worked on by podcasting. We start from the idea that today social media represent an essential field for the communication of brands in the fashion industry, mainly due to its visual component and because it is in these spaces that influencers, key players in current dissemination strategies, are found. Considering these new forms of communication and knowing the growth that podcasts have registered, we explore the potential that this medium can have in connecting with consumers. Based on a selection of fifteen fashion podcasts, we analyse the extent to which podcasting has been a territory for promoting the fashion industry.20212021-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10216/143867por10.34629/cpublica.49Fernandes, ClaraMorais, Ricardoinfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-02-27T16:59:48Zoai:repositorio-aberto.up.pt:10216/143867Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T21:59:38.791272Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Podcasts are fashionable too: the use of podcasting in fashion communication
title Podcasts are fashionable too: the use of podcasting in fashion communication
spellingShingle Podcasts are fashionable too: the use of podcasting in fashion communication
Fernandes, Clara
Ciências da comunicação
Communication sciences
title_short Podcasts are fashionable too: the use of podcasting in fashion communication
title_full Podcasts are fashionable too: the use of podcasting in fashion communication
title_fullStr Podcasts are fashionable too: the use of podcasting in fashion communication
title_full_unstemmed Podcasts are fashionable too: the use of podcasting in fashion communication
title_sort Podcasts are fashionable too: the use of podcasting in fashion communication
author Fernandes, Clara
author_facet Fernandes, Clara
Morais, Ricardo
author_role author
author2 Morais, Ricardo
author2_role author
dc.contributor.author.fl_str_mv Fernandes, Clara
Morais, Ricardo
dc.subject.por.fl_str_mv Ciências da comunicação
Communication sciences
topic Ciências da comunicação
Communication sciences
description This exploratory article seeks to analyse how fashion, as a theme with a strong aesthetic and artistic component, has been worked on by podcasting. We start from the idea that today social media represent an essential field for the communication of brands in the fashion industry, mainly due to its visual component and because it is in these spaces that influencers, key players in current dissemination strategies, are found. Considering these new forms of communication and knowing the growth that podcasts have registered, we explore the potential that this medium can have in connecting with consumers. Based on a selection of fifteen fashion podcasts, we analyse the extent to which podcasting has been a territory for promoting the fashion industry.
publishDate 2021
dc.date.none.fl_str_mv 2021
2021-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv https://hdl.handle.net/10216/143867
url https://hdl.handle.net/10216/143867
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv 10.34629/cpublica.49
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
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dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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repository.mail.fl_str_mv info@rcaap.pt
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