An identity-based approach to communication

Bibliographic Details
Main Author: Sequeira, Arminda Sá
Publication Date: 2012
Other Authors: Ruão, Teresa
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/1822/29367
Summary: The main objective of this paper is to evaluate the key elements in the construction of consistent organisational messages over time. In order to accomplish thai.wepropose the alignment of several elements: vision, mission, objectives, cultural values. optimal identityattributes, positioning. type of messages, communication style and means, and image. The expectedresult of this heuristic approach is to obtain a favourable image in the relevant public'smind, which will eventually lead to an excellent reputation and. ultimately. prestige. Consideringthat an organisation can have a reputation for all the wrong reasons, we propose the conceptof prestige as a means of focusing on the positive features of reputation.
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spelling An identity-based approach to communicationOrganisational and strategic communicationIdentityImageReputationThe main objective of this paper is to evaluate the key elements in the construction of consistent organisational messages over time. In order to accomplish thai.wepropose the alignment of several elements: vision, mission, objectives, cultural values. optimal identityattributes, positioning. type of messages, communication style and means, and image. The expectedresult of this heuristic approach is to obtain a favourable image in the relevant public'smind, which will eventually lead to an excellent reputation and. ultimately. prestige. Consideringthat an organisation can have a reputation for all the wrong reasons, we propose the conceptof prestige as a means of focusing on the positive features of reputation.Livros LabcomUniversidade do MinhoSequeira, Arminda SáRuão, Teresa20122012-01-01T00:00:00Zbook partinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/1822/29367eng978-989-654-087-6info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-11T06:54:26Zoai:repositorium.sdum.uminho.pt:1822/29367Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:08:29.489783Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv An identity-based approach to communication
title An identity-based approach to communication
spellingShingle An identity-based approach to communication
Sequeira, Arminda Sá
Organisational and strategic communication
Identity
Image
Reputation
title_short An identity-based approach to communication
title_full An identity-based approach to communication
title_fullStr An identity-based approach to communication
title_full_unstemmed An identity-based approach to communication
title_sort An identity-based approach to communication
author Sequeira, Arminda Sá
author_facet Sequeira, Arminda Sá
Ruão, Teresa
author_role author
author2 Ruão, Teresa
author2_role author
dc.contributor.none.fl_str_mv Universidade do Minho
dc.contributor.author.fl_str_mv Sequeira, Arminda Sá
Ruão, Teresa
dc.subject.por.fl_str_mv Organisational and strategic communication
Identity
Image
Reputation
topic Organisational and strategic communication
Identity
Image
Reputation
description The main objective of this paper is to evaluate the key elements in the construction of consistent organisational messages over time. In order to accomplish thai.wepropose the alignment of several elements: vision, mission, objectives, cultural values. optimal identityattributes, positioning. type of messages, communication style and means, and image. The expectedresult of this heuristic approach is to obtain a favourable image in the relevant public'smind, which will eventually lead to an excellent reputation and. ultimately. prestige. Consideringthat an organisation can have a reputation for all the wrong reasons, we propose the conceptof prestige as a means of focusing on the positive features of reputation.
publishDate 2012
dc.date.none.fl_str_mv 2012
2012-01-01T00:00:00Z
dc.type.driver.fl_str_mv book part
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/1822/29367
url http://hdl.handle.net/1822/29367
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 978-989-654-087-6
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Livros Labcom
publisher.none.fl_str_mv Livros Labcom
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
_version_ 1833595760416915456

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