Portuguese wine sme competitiveness

Detalhes bibliográficos
Autor(a) principal: Santana, Ana Beatriz Loureiro De Vasconcelos
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/123167
Resumo: Pimentel is a Douro valley wine SME, in tending to increase its international scope. Hence, to derive potential foreign markets, a PESTEL-based geographical analysis was performed, resulting in a country ranking and clustering of 103 countries, from which the United Kingdom, Ireland, Germany and South Korea were selected to perform an in-depth analysis. Given their potential, Germany and South Korea were chosen for direct exporting, being provided with prospect partners and marketing recommendations, based on the STP and 4P frameworks. A financial assessment through the Discounted Cash Flow method proved the expansion to both markets to be viable.
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spelling Portuguese wine sme competitivenessEntry strategyGermanyInternationalizationMarketingMarket selectionPotential partnersSme competitivenessStrategic analysisWineDomínio/Área Científica::Ciências Sociais::Economia e GestãoPimentel is a Douro valley wine SME, in tending to increase its international scope. Hence, to derive potential foreign markets, a PESTEL-based geographical analysis was performed, resulting in a country ranking and clustering of 103 countries, from which the United Kingdom, Ireland, Germany and South Korea were selected to perform an in-depth analysis. Given their potential, Germany and South Korea were chosen for direct exporting, being provided with prospect partners and marketing recommendations, based on the STP and 4P frameworks. A financial assessment through the Discounted Cash Flow method proved the expansion to both markets to be viable.Delgado, João PedroRUNSantana, Ana Beatriz Loureiro De Vasconcelos2021-08-26T14:20:50Z2021-01-132021-01-042021-01-13T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123167TID:202739830enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:55:19Zoai:run.unl.pt:10362/123167Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:26:21.263192Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Portuguese wine sme competitiveness
title Portuguese wine sme competitiveness
spellingShingle Portuguese wine sme competitiveness
Santana, Ana Beatriz Loureiro De Vasconcelos
Entry strategy
Germany
Internationalization
Marketing
Market selection
Potential partners
Sme competitiveness
Strategic analysis
Wine
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Portuguese wine sme competitiveness
title_full Portuguese wine sme competitiveness
title_fullStr Portuguese wine sme competitiveness
title_full_unstemmed Portuguese wine sme competitiveness
title_sort Portuguese wine sme competitiveness
author Santana, Ana Beatriz Loureiro De Vasconcelos
author_facet Santana, Ana Beatriz Loureiro De Vasconcelos
author_role author
dc.contributor.none.fl_str_mv Delgado, João Pedro
RUN
dc.contributor.author.fl_str_mv Santana, Ana Beatriz Loureiro De Vasconcelos
dc.subject.por.fl_str_mv Entry strategy
Germany
Internationalization
Marketing
Market selection
Potential partners
Sme competitiveness
Strategic analysis
Wine
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Entry strategy
Germany
Internationalization
Marketing
Market selection
Potential partners
Sme competitiveness
Strategic analysis
Wine
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Pimentel is a Douro valley wine SME, in tending to increase its international scope. Hence, to derive potential foreign markets, a PESTEL-based geographical analysis was performed, resulting in a country ranking and clustering of 103 countries, from which the United Kingdom, Ireland, Germany and South Korea were selected to perform an in-depth analysis. Given their potential, Germany and South Korea were chosen for direct exporting, being provided with prospect partners and marketing recommendations, based on the STP and 4P frameworks. A financial assessment through the Discounted Cash Flow method proved the expansion to both markets to be viable.
publishDate 2021
dc.date.none.fl_str_mv 2021-08-26T14:20:50Z
2021-01-13
2021-01-04
2021-01-13T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123167
TID:202739830
url http://hdl.handle.net/10362/123167
identifier_str_mv TID:202739830
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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