Quiet luxury consumer dynamics: the significance of sustainability in quiet luxury consumers purchase decisions

Detalhes bibliográficos
Autor(a) principal: Flöring, Debora Christine
Data de Publicação: 2024
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/181500
Resumo: Quiet luxury is defined as the consumption of subtly marked products recognized by consumers with the cultural capital to decode these signals (Berger and Ward 2010). This consumer segment has experienced notable growth, accelerated by the emerging quiet luxury trend. However, there is limited research on whether sustainability is a primary purchase driver for quiet luxury consumers. Qualitative research found that sustainability is not a primary consideration in quiet luxury purchases. Nonetheless, consumers expect luxury brands to engage in ESG practices and adhere to ethical standards. Therefore, research recommends brands embed ESG initiatives in their DNA and communicate them transparently.
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spelling Quiet luxury consumer dynamics: the significance of sustainability in quiet luxury consumers purchase decisionsQuiet luxurySustainabilityStatusLuxury brandsCEMS MIMDomínio/Área Científica::Ciências Sociais::Economia e GestãoQuiet luxury is defined as the consumption of subtly marked products recognized by consumers with the cultural capital to decode these signals (Berger and Ward 2010). This consumer segment has experienced notable growth, accelerated by the emerging quiet luxury trend. However, there is limited research on whether sustainability is a primary purchase driver for quiet luxury consumers. Qualitative research found that sustainability is not a primary consideration in quiet luxury purchases. Nonetheless, consumers expect luxury brands to engage in ESG practices and adhere to ethical standards. Therefore, research recommends brands embed ESG initiatives in their DNA and communicate them transparently.Silveira, Catherine daRUNFlöring, Debora Christine2024-09-302024-06-272029-06-27T00:00:00Z2024-09-30T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/181500TID:203865456enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-31T02:07:08Zoai:run.unl.pt:10362/181500Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T04:42:32.062128Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Quiet luxury consumer dynamics: the significance of sustainability in quiet luxury consumers purchase decisions
title Quiet luxury consumer dynamics: the significance of sustainability in quiet luxury consumers purchase decisions
spellingShingle Quiet luxury consumer dynamics: the significance of sustainability in quiet luxury consumers purchase decisions
Flöring, Debora Christine
Quiet luxury
Sustainability
Status
Luxury brands
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Quiet luxury consumer dynamics: the significance of sustainability in quiet luxury consumers purchase decisions
title_full Quiet luxury consumer dynamics: the significance of sustainability in quiet luxury consumers purchase decisions
title_fullStr Quiet luxury consumer dynamics: the significance of sustainability in quiet luxury consumers purchase decisions
title_full_unstemmed Quiet luxury consumer dynamics: the significance of sustainability in quiet luxury consumers purchase decisions
title_sort Quiet luxury consumer dynamics: the significance of sustainability in quiet luxury consumers purchase decisions
author Flöring, Debora Christine
author_facet Flöring, Debora Christine
author_role author
dc.contributor.none.fl_str_mv Silveira, Catherine da
RUN
dc.contributor.author.fl_str_mv Flöring, Debora Christine
dc.subject.por.fl_str_mv Quiet luxury
Sustainability
Status
Luxury brands
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Quiet luxury
Sustainability
Status
Luxury brands
CEMS MIM
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description Quiet luxury is defined as the consumption of subtly marked products recognized by consumers with the cultural capital to decode these signals (Berger and Ward 2010). This consumer segment has experienced notable growth, accelerated by the emerging quiet luxury trend. However, there is limited research on whether sustainability is a primary purchase driver for quiet luxury consumers. Qualitative research found that sustainability is not a primary consideration in quiet luxury purchases. Nonetheless, consumers expect luxury brands to engage in ESG practices and adhere to ethical standards. Therefore, research recommends brands embed ESG initiatives in their DNA and communicate them transparently.
publishDate 2024
dc.date.none.fl_str_mv 2024-09-30
2024-06-27
2024-09-30T00:00:00Z
2029-06-27T00:00:00Z
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