Direct selling: From door to door to e-commerce

Detalhes bibliográficos
Autor(a) principal: Alturas, B.
Data de Publicação: 2003
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10071/28240
Resumo: Direct selling is exhibiting substantial growth in sales revenues and number of salespeople involved. Also the acceptation of consumers is growing. During the last decade direct selling organizations (DSOs) are using the Internet more and more, either to communicate with the salespersons, either to promote the products and the business to the consumers. This research contributes to a better understanding DSOs’ use of the Internet, based on the interview of 11 managers of DSOs operating in Portugal. Results show that DSOs use the Internet as a support to their main business. We then discuss aspects of importance for further extensions.
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spelling Direct selling: From door to door to e-commerceDirect sellingDirect marketingE-commerceE-businessDistribution channelsDirect selling is exhibiting substantial growth in sales revenues and number of salespeople involved. Also the acceptation of consumers is growing. During the last decade direct selling organizations (DSOs) are using the Internet more and more, either to communicate with the salespersons, either to promote the products and the business to the consumers. This research contributes to a better understanding DSOs’ use of the Internet, based on the interview of 11 managers of DSOs operating in Portugal. Results show that DSOs use the Internet as a support to their main business. We then discuss aspects of importance for further extensions.IADIS Press2023-03-08T16:20:19Z2003-01-01T00:00:00Z2003-01-012023-03-08T16:18:19Zconference objectinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10071/28240eng972-98947-1-XAlturas, B.info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-07-07T03:13:54Zoai:repositorio.iscte-iul.pt:10071/28240Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:18:31.116467Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Direct selling: From door to door to e-commerce
title Direct selling: From door to door to e-commerce
spellingShingle Direct selling: From door to door to e-commerce
Alturas, B.
Direct selling
Direct marketing
E-commerce
E-business
Distribution channels
title_short Direct selling: From door to door to e-commerce
title_full Direct selling: From door to door to e-commerce
title_fullStr Direct selling: From door to door to e-commerce
title_full_unstemmed Direct selling: From door to door to e-commerce
title_sort Direct selling: From door to door to e-commerce
author Alturas, B.
author_facet Alturas, B.
author_role author
dc.contributor.author.fl_str_mv Alturas, B.
dc.subject.por.fl_str_mv Direct selling
Direct marketing
E-commerce
E-business
Distribution channels
topic Direct selling
Direct marketing
E-commerce
E-business
Distribution channels
description Direct selling is exhibiting substantial growth in sales revenues and number of salespeople involved. Also the acceptation of consumers is growing. During the last decade direct selling organizations (DSOs) are using the Internet more and more, either to communicate with the salespersons, either to promote the products and the business to the consumers. This research contributes to a better understanding DSOs’ use of the Internet, based on the interview of 11 managers of DSOs operating in Portugal. Results show that DSOs use the Internet as a support to their main business. We then discuss aspects of importance for further extensions.
publishDate 2003
dc.date.none.fl_str_mv 2003-01-01T00:00:00Z
2003-01-01
2023-03-08T16:20:19Z
2023-03-08T16:18:19Z
dc.type.driver.fl_str_mv conference object
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/28240
url http://hdl.handle.net/10071/28240
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 972-98947-1-X
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv IADIS Press
publisher.none.fl_str_mv IADIS Press
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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repository.mail.fl_str_mv info@rcaap.pt
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