Vila Galé hotels' internationalization to Cape Verde

Bibliographic Details
Main Author: Teixeira, Inês dos Santos Ângelo Neves
Publication Date: 2015
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/15657
Summary: The intent of this paper is to assess the most suitable internationalization strategy for Vila Galé Hotels into the Cape Verdean market (namely into Sal Island), under an investment on a 5-star resort with an all-inclusive system. First, the company’s historic moves onto opening new business units, its corporate strategy triangle and its brand communication channels were studied. Afterwards, the macroeconomics, the hotel industry and other relevant trends of the country at stake were analysed in order to understand the best positioning for Vila Galé in the market as well as the most fitting plan for the project. Finally, it was shown that building a 5-star resort is the most appropriate mode of entry into this market. Keywords:
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spelling Vila Galé hotels' internationalization to Cape VerdeVila Galé hotelsInternationalizationHotelCape VerdeDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe intent of this paper is to assess the most suitable internationalization strategy for Vila Galé Hotels into the Cape Verdean market (namely into Sal Island), under an investment on a 5-star resort with an all-inclusive system. First, the company’s historic moves onto opening new business units, its corporate strategy triangle and its brand communication channels were studied. Afterwards, the macroeconomics, the hotel industry and other relevant trends of the country at stake were analysed in order to understand the best positioning for Vila Galé in the market as well as the most fitting plan for the project. Finally, it was shown that building a 5-star resort is the most appropriate mode of entry into this market. Keywords:Marques, CarlosRUNTeixeira, Inês dos Santos Ângelo Neves2018-06-30T00:30:17Z2015-062015-06-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/15657TID:201472910enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:19:33Zoai:run.unl.pt:10362/15657Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:50:11.476787Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Vila Galé hotels' internationalization to Cape Verde
title Vila Galé hotels' internationalization to Cape Verde
spellingShingle Vila Galé hotels' internationalization to Cape Verde
Teixeira, Inês dos Santos Ângelo Neves
Vila Galé hotels
Internationalization
Hotel
Cape Verde
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Vila Galé hotels' internationalization to Cape Verde
title_full Vila Galé hotels' internationalization to Cape Verde
title_fullStr Vila Galé hotels' internationalization to Cape Verde
title_full_unstemmed Vila Galé hotels' internationalization to Cape Verde
title_sort Vila Galé hotels' internationalization to Cape Verde
author Teixeira, Inês dos Santos Ângelo Neves
author_facet Teixeira, Inês dos Santos Ângelo Neves
author_role author
dc.contributor.none.fl_str_mv Marques, Carlos
RUN
dc.contributor.author.fl_str_mv Teixeira, Inês dos Santos Ângelo Neves
dc.subject.por.fl_str_mv Vila Galé hotels
Internationalization
Hotel
Cape Verde
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Vila Galé hotels
Internationalization
Hotel
Cape Verde
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The intent of this paper is to assess the most suitable internationalization strategy for Vila Galé Hotels into the Cape Verdean market (namely into Sal Island), under an investment on a 5-star resort with an all-inclusive system. First, the company’s historic moves onto opening new business units, its corporate strategy triangle and its brand communication channels were studied. Afterwards, the macroeconomics, the hotel industry and other relevant trends of the country at stake were analysed in order to understand the best positioning for Vila Galé in the market as well as the most fitting plan for the project. Finally, it was shown that building a 5-star resort is the most appropriate mode of entry into this market. Keywords:
publishDate 2015
dc.date.none.fl_str_mv 2015-06
2015-06-01T00:00:00Z
2018-06-30T00:30:17Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/15657
TID:201472910
url http://hdl.handle.net/10362/15657
identifier_str_mv TID:201472910
dc.language.iso.fl_str_mv eng
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instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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