The adoption of business intelligence tools in organizational decision making

• Main Author: Vieira, Catarina Gonçalves
• Publication Date: 2024
• Format: Master thesis
• Language: eng
• Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
• Download full: http://hdl.handle.net/10400.5/98990
• topic: Business Intelligence; Data integration; Efficiency; Visualization Tools; Dashboard; Business Intelligence; Integração de Dados; Eficiência; Dashboard

This report details the experience of curricular internship at Brighten Consulting, in the Digital department, on Business Intelligence (BI) tools. During the internship, it was possible to obtain local experience in an international consultancy, in an area of interest. In this, three dashboards were developed covering different functional areas: Sales, Logistics, and Purchasing, from the initial definition of metrics to visual implementation, constituting a relevant element for the organizational decision-making process. The main objective of the internship was to apply the theoretical and practical knowledge acquired throughout the academic journey to create several dashboards adopting the Power BI. The experience allowed to consolidate knowledge in BI, when dealing with challenges such as obtaining complete and quality information, in addition to the risk of data manipulation, issues that align with the difficulties described in the review literature. The Purchasing, Sales, and Logistics dashboards play complementary roles, offering a broad and integrated view of the company's performance and operations. The internship therefore allowed a strategic view of the different business areas and the importance of BI tools to optimize processes. The report highlights the growing importance of BI as a key catalyst for driving operational efficiency in organizations by providing valuable insights from complex data. The comprehensive literature review on BI provides deeper insights, with a special focus on data visualization tools.