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The role of employer branding and internal marketing in talent attraction and retention: an applied study in a Portuguese metallurgical industry

Detalhes bibliográficos
Autor(a) principal: Rodrigues, Catarina
Data de Publicação: 2024
Outros Autores: Sousa, Bruno
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/11110/2883
https://doi.org/Rodrigues, C. & Sousa, B. (2024), "The role of employer branding and internal marketing in talent attraction and retention: an applied study in a Portuguese metallurgical industry ", EuroMed Journal of Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EMJB-07-2023-0173
Resumo: This research seeks to understand whether employer branding (EB) and internal marketing (IM) are fundamental to the challenge of attracting and retaining talent and how these strategies can help companies to overcome the difficulties related to the talent shortage, from the perspective of a SME Portuguese metallurgical industry.
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spelling The role of employer branding and internal marketing in talent attraction and retention: an applied study in a Portuguese metallurgical industryEmployer BrandingInternal MarketingHuman CapitalRetentionThis research seeks to understand whether employer branding (EB) and internal marketing (IM) are fundamental to the challenge of attracting and retaining talent and how these strategies can help companies to overcome the difficulties related to the talent shortage, from the perspective of a SME Portuguese metallurgical industry.EuroMed Journal of Business2024-03-222024-03-21T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articlehttp://hdl.handle.net/11110/2883https://doi.org/Rodrigues, C. & Sousa, B. (2024), "The role of employer branding and internal marketing in talent attraction and retention: an applied study in a Portuguese metallurgical industry ", EuroMed Journal of Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EMJB-07-2023-0173http://hdl.handle.net/11110/2883engmetadata only accessinfo:eu-repo/semantics/openAccessRodrigues, CatarinaSousa, Brunoreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-03-28T06:27:36Zoai:ciencipca.ipca.pt:11110/2883Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T13:26:13.108001Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The role of employer branding and internal marketing in talent attraction and retention: an applied study in a Portuguese metallurgical industry
title The role of employer branding and internal marketing in talent attraction and retention: an applied study in a Portuguese metallurgical industry
spellingShingle The role of employer branding and internal marketing in talent attraction and retention: an applied study in a Portuguese metallurgical industry
Rodrigues, Catarina
Employer Branding
Internal Marketing
Human Capital
Retention
title_short The role of employer branding and internal marketing in talent attraction and retention: an applied study in a Portuguese metallurgical industry
title_full The role of employer branding and internal marketing in talent attraction and retention: an applied study in a Portuguese metallurgical industry
title_fullStr The role of employer branding and internal marketing in talent attraction and retention: an applied study in a Portuguese metallurgical industry
title_full_unstemmed The role of employer branding and internal marketing in talent attraction and retention: an applied study in a Portuguese metallurgical industry
title_sort The role of employer branding and internal marketing in talent attraction and retention: an applied study in a Portuguese metallurgical industry
author Rodrigues, Catarina
author_facet Rodrigues, Catarina
Sousa, Bruno
author_role author
author2 Sousa, Bruno
author2_role author
dc.contributor.author.fl_str_mv Rodrigues, Catarina
Sousa, Bruno
dc.subject.por.fl_str_mv Employer Branding
Internal Marketing
Human Capital
Retention
topic Employer Branding
Internal Marketing
Human Capital
Retention
description This research seeks to understand whether employer branding (EB) and internal marketing (IM) are fundamental to the challenge of attracting and retaining talent and how these strategies can help companies to overcome the difficulties related to the talent shortage, from the perspective of a SME Portuguese metallurgical industry.
publishDate 2024
dc.date.none.fl_str_mv 2024-03-22
2024-03-21T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/11110/2883
https://doi.org/Rodrigues, C. & Sousa, B. (2024), "The role of employer branding and internal marketing in talent attraction and retention: an applied study in a Portuguese metallurgical industry ", EuroMed Journal of Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EMJB-07-2023-0173
http://hdl.handle.net/11110/2883
url http://hdl.handle.net/11110/2883
https://doi.org/Rodrigues, C. & Sousa, B. (2024), "The role of employer branding and internal marketing in talent attraction and retention: an applied study in a Portuguese metallurgical industry ", EuroMed Journal of Business, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EMJB-07-2023-0173
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv metadata only access
info:eu-repo/semantics/openAccess
rights_invalid_str_mv metadata only access
eu_rights_str_mv openAccess
dc.publisher.none.fl_str_mv EuroMed Journal of Business
publisher.none.fl_str_mv EuroMed Journal of Business
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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