Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan

Detalhes bibliográficos
Autor(a) principal: Bilelo, Ana Marta Mendão
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/123291
Resumo: EDU digitalis currently struggling with its internationalization process, generating profits and being established in the African market. The goal of this study is to analyze the global readiness of the firm and to evaluate new markets. The assessment was made through a Country Clustering and Ranking, followed by an in-depth analysis of the top five countries. A strategic plan was developed in three stages: definition of the international entry strategy, elaboration of a marketing strategic plan and computation of a financial forecast. The results prove the firm’s preparedness to go global and that Sweden is the optimal target.
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spelling Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing planInternationalizationStrategyElearningLmsSwedenDomínio/Área Científica::Ciências Sociais::Economia e GestãoEDU digitalis currently struggling with its internationalization process, generating profits and being established in the African market. The goal of this study is to analyze the global readiness of the firm and to evaluate new markets. The assessment was made through a Country Clustering and Ranking, followed by an in-depth analysis of the top five countries. A strategic plan was developed in three stages: definition of the international entry strategy, elaboration of a marketing strategic plan and computation of a financial forecast. The results prove the firm’s preparedness to go global and that Sweden is the optimal target.Delgado, João Pedro Pires dos Reis MuralhaRUNBilelo, Ana Marta Mendão2023-01-04T01:30:57Z2021-01-142021-01-042021-01-14T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/123291TID:202742938enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:55:22Zoai:run.unl.pt:10362/123291Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:26:24.131502Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan
title Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan
spellingShingle Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan
Bilelo, Ana Marta Mendão
Internationalization
Strategy
Elearning
Lms
Sweden
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan
title_full Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan
title_fullStr Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan
title_full_unstemmed Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan
title_sort Field lab Sme competitiveness - edudigital´s internationalization strategy: marketing plan
author Bilelo, Ana Marta Mendão
author_facet Bilelo, Ana Marta Mendão
author_role author
dc.contributor.none.fl_str_mv Delgado, João Pedro Pires dos Reis Muralha
RUN
dc.contributor.author.fl_str_mv Bilelo, Ana Marta Mendão
dc.subject.por.fl_str_mv Internationalization
Strategy
Elearning
Lms
Sweden
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Internationalization
Strategy
Elearning
Lms
Sweden
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description EDU digitalis currently struggling with its internationalization process, generating profits and being established in the African market. The goal of this study is to analyze the global readiness of the firm and to evaluate new markets. The assessment was made through a Country Clustering and Ranking, followed by an in-depth analysis of the top five countries. A strategic plan was developed in three stages: definition of the international entry strategy, elaboration of a marketing strategic plan and computation of a financial forecast. The results prove the firm’s preparedness to go global and that Sweden is the optimal target.
publishDate 2021
dc.date.none.fl_str_mv 2021-01-14
2021-01-04
2021-01-14T00:00:00Z
2023-01-04T01:30:57Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/123291
TID:202742938
url http://hdl.handle.net/10362/123291
identifier_str_mv TID:202742938
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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