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The Dialogue Imperative: Trends and challenges in strategic and organisational communication

Bibliographic Details
Main Author: Gonçalves, Gisela
Publication Date: 2012
Format: Book
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10400.6/4172
Summary: This book aims to analyse how contemporary developments in strategic and organisational communication theory contribute to understanding the dialogic paradigm. Special attention is paid both to theoretical approaches to dialogue and to the new tendencies in strategic and organisational communication by looking at campaigns, instruments, and messages that promote dialogue with different publics. With the collected articles on this volume we attempt to keep alive the debate initiated at the Organisational and Strategic Communication Section Workshop of ECREA that was hosted by the University of Beira Interior and organised by the Laboratory of Online Communication (LabCom), in Covilhã, Portugal, on 5 and 6 May 2011.
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spelling The Dialogue Imperative: Trends and challenges in strategic and organisational communicationStrategic communicationOrganizational communicationPublic relationsThis book aims to analyse how contemporary developments in strategic and organisational communication theory contribute to understanding the dialogic paradigm. Special attention is paid both to theoretical approaches to dialogue and to the new tendencies in strategic and organisational communication by looking at campaigns, instruments, and messages that promote dialogue with different publics. With the collected articles on this volume we attempt to keep alive the debate initiated at the Organisational and Strategic Communication Section Workshop of ECREA that was hosted by the University of Beira Interior and organised by the Laboratory of Online Communication (LabCom), in Covilhã, Portugal, on 5 and 6 May 2011.Labcom BooksuBibliorumGonçalves, Gisela2016-05-16T08:37:16Z20122012-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bookapplication/pdfhttp://hdl.handle.net/10400.6/4172eng978-989-654-087-6info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-26T02:34:30Zoai:ubibliorum.ubi.pt:10400.6/4172Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T20:38:24.029086Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv The Dialogue Imperative: Trends and challenges in strategic and organisational communication
title The Dialogue Imperative: Trends and challenges in strategic and organisational communication
spellingShingle The Dialogue Imperative: Trends and challenges in strategic and organisational communication
Gonçalves, Gisela
Strategic communication
Organizational communication
Public relations
title_short The Dialogue Imperative: Trends and challenges in strategic and organisational communication
title_full The Dialogue Imperative: Trends and challenges in strategic and organisational communication
title_fullStr The Dialogue Imperative: Trends and challenges in strategic and organisational communication
title_full_unstemmed The Dialogue Imperative: Trends and challenges in strategic and organisational communication
title_sort The Dialogue Imperative: Trends and challenges in strategic and organisational communication
author Gonçalves, Gisela
author_facet Gonçalves, Gisela
author_role author
dc.contributor.none.fl_str_mv uBibliorum
dc.contributor.author.fl_str_mv Gonçalves, Gisela
dc.subject.por.fl_str_mv Strategic communication
Organizational communication
Public relations
topic Strategic communication
Organizational communication
Public relations
description This book aims to analyse how contemporary developments in strategic and organisational communication theory contribute to understanding the dialogic paradigm. Special attention is paid both to theoretical approaches to dialogue and to the new tendencies in strategic and organisational communication by looking at campaigns, instruments, and messages that promote dialogue with different publics. With the collected articles on this volume we attempt to keep alive the debate initiated at the Organisational and Strategic Communication Section Workshop of ECREA that was hosted by the University of Beira Interior and organised by the Laboratory of Online Communication (LabCom), in Covilhã, Portugal, on 5 and 6 May 2011.
publishDate 2012
dc.date.none.fl_str_mv 2012
2012-01-01T00:00:00Z
2016-05-16T08:37:16Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/book
format book
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.6/4172
url http://hdl.handle.net/10400.6/4172
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 978-989-654-087-6
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Labcom Books
publisher.none.fl_str_mv Labcom Books
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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