Adapting to the new sporting goods market era: Adidas differentiation in digital retail

Detalhes bibliográficos
Autor(a) principal: Barbosa, Duarte Latino Tavares
Data de Publicação: 2022
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10362/144719
Resumo: The following Equity Research accesses Adidas AG, the largest sportswear company in Europe. The analysis explores the arguments for a BUY recommendation that resulted from a Discounted Cash Flow valuation with a target price of €275.1. To forecast Adidas AG's Free Cash Flows, the firm's historical performance, as well as industry trends, opportunities, and risks, were thoroughly analyzed. The paper places special emphasis on the company’s future value drivers in a post-pandemic scenario. With the sporting goods market having a strong recovery and a major shift to digital sales and marketing. The capacity to connect with consumers in the digital world and seize growth in the Women's and Sustainability segments, andGreater China region, will determine success in this industry.
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spelling Adapting to the new sporting goods market era: Adidas differentiation in digital retailValuationE-commerceAdidas AgSporting goodsDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe following Equity Research accesses Adidas AG, the largest sportswear company in Europe. The analysis explores the arguments for a BUY recommendation that resulted from a Discounted Cash Flow valuation with a target price of €275.1. To forecast Adidas AG's Free Cash Flows, the firm's historical performance, as well as industry trends, opportunities, and risks, were thoroughly analyzed. The paper places special emphasis on the company’s future value drivers in a post-pandemic scenario. With the sporting goods market having a strong recovery and a major shift to digital sales and marketing. The capacity to connect with consumers in the digital world and seize growth in the Women's and Sustainability segments, andGreater China region, will determine success in this industry.Martins, Francisco Antunes da CunhaRUNBarbosa, Duarte Latino Tavares2022-10-14T15:21:07Z2022-06-072022-05-182022-06-07T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/144719TID:203064127enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:06:00Zoai:run.unl.pt:10362/144719Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:36:43.407659Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Adapting to the new sporting goods market era: Adidas differentiation in digital retail
title Adapting to the new sporting goods market era: Adidas differentiation in digital retail
spellingShingle Adapting to the new sporting goods market era: Adidas differentiation in digital retail
Barbosa, Duarte Latino Tavares
Valuation
E-commerce
Adidas Ag
Sporting goods
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Adapting to the new sporting goods market era: Adidas differentiation in digital retail
title_full Adapting to the new sporting goods market era: Adidas differentiation in digital retail
title_fullStr Adapting to the new sporting goods market era: Adidas differentiation in digital retail
title_full_unstemmed Adapting to the new sporting goods market era: Adidas differentiation in digital retail
title_sort Adapting to the new sporting goods market era: Adidas differentiation in digital retail
author Barbosa, Duarte Latino Tavares
author_facet Barbosa, Duarte Latino Tavares
author_role author
dc.contributor.none.fl_str_mv Martins, Francisco Antunes da Cunha
RUN
dc.contributor.author.fl_str_mv Barbosa, Duarte Latino Tavares
dc.subject.por.fl_str_mv Valuation
E-commerce
Adidas Ag
Sporting goods
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Valuation
E-commerce
Adidas Ag
Sporting goods
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The following Equity Research accesses Adidas AG, the largest sportswear company in Europe. The analysis explores the arguments for a BUY recommendation that resulted from a Discounted Cash Flow valuation with a target price of €275.1. To forecast Adidas AG's Free Cash Flows, the firm's historical performance, as well as industry trends, opportunities, and risks, were thoroughly analyzed. The paper places special emphasis on the company’s future value drivers in a post-pandemic scenario. With the sporting goods market having a strong recovery and a major shift to digital sales and marketing. The capacity to connect with consumers in the digital world and seize growth in the Women's and Sustainability segments, andGreater China region, will determine success in this industry.
publishDate 2022
dc.date.none.fl_str_mv 2022-10-14T15:21:07Z
2022-06-07
2022-05-18
2022-06-07T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/144719
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identifier_str_mv TID:203064127
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instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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