GASTRONOMIC TOURISM SCENARIO OF AN INTERNATIONAL DESTINATION BASES ON NETNOGRAPHY MODEL

Detalhes bibliográficos
Autor(a) principal: Lacruhy Enríquez, Claudia Carolina
Data de Publicação: 2024
Tipo de documento: Artigo
Idioma: por
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: https://doi.org/10.36367/ntqr.20.3.2024.e1062
Resumo: The objective of the research was to design a netnography model for the analysis of the gastronomic tourism scenario of the international destination of Los Cabos, Mexico through tourism promotion and digital footprint reviews. The research was qualitative, exploratory and descriptive in scope. A netnography model was designed, in two stages, first a guide for the corporate website for the Los Cabos Tourism Trust, in the tab of restaurants by region (gastronomic offer) and second category a virtual observation guide for evaluation and review of comments on TripAdvisor (evaluation of diners). The results showed that in the culinary scene of the international destination of Los Cabos diners have diverse categories representative of the municipality, mainly: seafood (42%), international cuisine (40%), Mexican cuisine (31%), luxury restaurants (19%) and signature cuisine (12%). The garden-to-table experience based on sustainable gastronomy is a trend among diners. There are three gastronomic proposals in the rural zone of the municipality of Los Cabos with regional food, in addition to a gastronomic district 23400, composed of 15 restaurants. In relation to the perception of the diners in the evaluations on TripAdvisor is 4.5/5 so it was considered positive, they indicated high satisfaction in quality, service, atmosphere and ambience.  The profile of the traveler who opts for gourmet food rates it as 5/5 excellent. In conclusion, the proposed model facilitated the identification of components of the gastronomic scenario of the tourist destination.
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spelling GASTRONOMIC TOURISM SCENARIO OF AN INTERNATIONAL DESTINATION BASES ON NETNOGRAPHY MODELEL ESCENARIO DEL TURISMO GASTRONÓMICO DE UN DESTINO INTERNACIONAL BASADO EN MODELO DE NETNOGRAFÍACENÁRIO DE TURISMO GASTRONÓMICO DE UM DESTINO INTERNACIONAL BASEADO NO MODELO DE NETNOGRAFIATurismo gastronômicoNetnografia virtualTripadvisorTurismo gastronómicoNetnografía virtualTripadvisorGastronomic tourismnetnographyTripadvisorThe objective of the research was to design a netnography model for the analysis of the gastronomic tourism scenario of the international destination of Los Cabos, Mexico through tourism promotion and digital footprint reviews. The research was qualitative, exploratory and descriptive in scope. A netnography model was designed, in two stages, first a guide for the corporate website for the Los Cabos Tourism Trust, in the tab of restaurants by region (gastronomic offer) and second category a virtual observation guide for evaluation and review of comments on TripAdvisor (evaluation of diners). The results showed that in the culinary scene of the international destination of Los Cabos diners have diverse categories representative of the municipality, mainly: seafood (42%), international cuisine (40%), Mexican cuisine (31%), luxury restaurants (19%) and signature cuisine (12%). The garden-to-table experience based on sustainable gastronomy is a trend among diners. There are three gastronomic proposals in the rural zone of the municipality of Los Cabos with regional food, in addition to a gastronomic district 23400, composed of 15 restaurants. In relation to the perception of the diners in the evaluations on TripAdvisor is 4.5/5 so it was considered positive, they indicated high satisfaction in quality, service, atmosphere and ambience.  The profile of the traveler who opts for gourmet food rates it as 5/5 excellent. In conclusion, the proposed model facilitated the identification of components of the gastronomic scenario of the tourist destination.El objetivo de la investigación fue diseñar una modelo de netnografía para el análisis del escenario del turismo gastronómico del destino internacional de Los Cabos, México a través de la promoción turística y reseñas de la huella digital. La investigación fue cualitativa de alcance exploratoria y descriptivo. Se diseñó un modelo de netnografía, en dos etapas, primero una guía para la página web corporativa para el  Fideicomiso de Turismo de Los Cabos, en la pestaña de restaurantes por región (oferta gastronómica)  y categoría segunda una guía de observación virtual para evaluación y revisión de comentarios en TripAdvisor (evaluación de los comensales). Los resultados mostraron que en la escena culinaria del destino internacional de Los Cabos los comensales tienen diversas categorías representativas del municipio, principalmente: mariscos (42%), cocina internacional (40%), cocina mexicana (31%), restaurantes de lujo (19%) y cocina de autor (12%). La experiencia del huerto a la mesa basada en una gastronomía sustentable es una tendencia en los comensales. Existen tres propuestas gastronómicas en la zona rural del municipio de Los Cabos con comida regional, además de un distrito gastronómico 23400, compuesto por 15 restaurantes. Con relación a la percepción de los comensales en las evaluaciones  en  TripAdvisor  es 4.5/5 por lo que se consideró positivo,  indicaron alta satisfacción en calidad, servicio, atmósfera y ambiente.  El perfil de viajero que opta por comida gourmet lo califica en 5/5  excelente. En conclusión, el modelo propuesto facilito la identificación de componentes del escenario gastronómico del destino turístico.O objetivo da investigação foi conceber um modelo de netnografia para a análise do cenário do turismo gastronómico do destino internacional de Los Cabos, México, através da promoção turística e da análise da pegada digital. A pesquisa foi qualitativa, exploratória e descritiva. Foi concebido um modelo de netnografia, em duas etapas, primeiro um guia para o site corporativo do Los Cabos Tourism Trust, no separador de restaurantes por região (oferta gastronómica) e, em segunda categoria, um guia de observação virtual para avaliação e revisão de comentários no TripAdvisor (avaliação de comensais). Os resultados mostraram que na cena culinária do destino internacional de Los Cabos os comensais têm diversas categorias representativas do município, principalmente: frutos do mar (42%), cozinha internacional (40%), cozinha mexicana (31%), restaurantes de luxo (19%) e cozinha de autor (12%). A experiência garden-to-table baseada na gastronomia sustentável é uma tendência entre os comensais. Existem três propostas gastronómicas na zona rural do município de Los Cabos com comida regional, além de um distrito gastronómico 23400, composto por 15 restaurantes. Em relação à perceção dos comensais nas avaliações no TripAdvisor é de 4,5/5 por isso foi considerado positivo, eles indicaram alta satisfação em qualidade, serviço, atmosfera e ambiente. O perfil do viajante que opta pela comida gourmet classifica-a como 5/5 excelente. Em conclusão, o modelo proposto facilitou a identificação dos componentes do cenário gastronómico do destino turístico.Ludomedia2024-08-27info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.36367/ntqr.20.3.2024.e1062https://doi.org/10.36367/ntqr.20.3.2024.e1062New Trends in Qualitative Research; Vol. 20 No. 3 (2024): New Trends in Qualitative Research; e1062New Trends in Qualitative Research; Vol. 20 Núm. 3 (2024): New Trends in Qualitative Research; e1062New Trends in Qualitative Research; Vol. 20 N.º 3 (2024): New Trends in Qualitative Research; e10622184-7770reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAPporhttps://publi.ludomedia.org/index.php/ntqr/article/view/1062https://publi.ludomedia.org/index.php/ntqr/article/view/1062/1142Copyright (c) 2024 New Trends in Qualitative Researchinfo:eu-repo/semantics/openAccessLacruhy Enríquez, Claudia Carolina2025-04-13T11:19:57Zoai:ojs.publi.ludomedia.org:article/1062Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:48:48.474158Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv GASTRONOMIC TOURISM SCENARIO OF AN INTERNATIONAL DESTINATION BASES ON NETNOGRAPHY MODEL
EL ESCENARIO DEL TURISMO GASTRONÓMICO DE UN DESTINO INTERNACIONAL BASADO EN MODELO DE NETNOGRAFÍA
CENÁRIO DE TURISMO GASTRONÓMICO DE UM DESTINO INTERNACIONAL BASEADO NO MODELO DE NETNOGRAFIA
title GASTRONOMIC TOURISM SCENARIO OF AN INTERNATIONAL DESTINATION BASES ON NETNOGRAPHY MODEL
spellingShingle GASTRONOMIC TOURISM SCENARIO OF AN INTERNATIONAL DESTINATION BASES ON NETNOGRAPHY MODEL
Lacruhy Enríquez, Claudia Carolina
Turismo gastronômico
Netnografia virtual
Tripadvisor
Turismo gastronómico
Netnografía virtual
Tripadvisor
Gastronomic tourism
netnography
Tripadvisor
title_short GASTRONOMIC TOURISM SCENARIO OF AN INTERNATIONAL DESTINATION BASES ON NETNOGRAPHY MODEL
title_full GASTRONOMIC TOURISM SCENARIO OF AN INTERNATIONAL DESTINATION BASES ON NETNOGRAPHY MODEL
title_fullStr GASTRONOMIC TOURISM SCENARIO OF AN INTERNATIONAL DESTINATION BASES ON NETNOGRAPHY MODEL
title_full_unstemmed GASTRONOMIC TOURISM SCENARIO OF AN INTERNATIONAL DESTINATION BASES ON NETNOGRAPHY MODEL
title_sort GASTRONOMIC TOURISM SCENARIO OF AN INTERNATIONAL DESTINATION BASES ON NETNOGRAPHY MODEL
author Lacruhy Enríquez, Claudia Carolina
author_facet Lacruhy Enríquez, Claudia Carolina
author_role author
dc.contributor.author.fl_str_mv Lacruhy Enríquez, Claudia Carolina
dc.subject.por.fl_str_mv Turismo gastronômico
Netnografia virtual
Tripadvisor
Turismo gastronómico
Netnografía virtual
Tripadvisor
Gastronomic tourism
netnography
Tripadvisor
topic Turismo gastronômico
Netnografia virtual
Tripadvisor
Turismo gastronómico
Netnografía virtual
Tripadvisor
Gastronomic tourism
netnography
Tripadvisor
description The objective of the research was to design a netnography model for the analysis of the gastronomic tourism scenario of the international destination of Los Cabos, Mexico through tourism promotion and digital footprint reviews. The research was qualitative, exploratory and descriptive in scope. A netnography model was designed, in two stages, first a guide for the corporate website for the Los Cabos Tourism Trust, in the tab of restaurants by region (gastronomic offer) and second category a virtual observation guide for evaluation and review of comments on TripAdvisor (evaluation of diners). The results showed that in the culinary scene of the international destination of Los Cabos diners have diverse categories representative of the municipality, mainly: seafood (42%), international cuisine (40%), Mexican cuisine (31%), luxury restaurants (19%) and signature cuisine (12%). The garden-to-table experience based on sustainable gastronomy is a trend among diners. There are three gastronomic proposals in the rural zone of the municipality of Los Cabos with regional food, in addition to a gastronomic district 23400, composed of 15 restaurants. In relation to the perception of the diners in the evaluations on TripAdvisor is 4.5/5 so it was considered positive, they indicated high satisfaction in quality, service, atmosphere and ambience.  The profile of the traveler who opts for gourmet food rates it as 5/5 excellent. In conclusion, the proposed model facilitated the identification of components of the gastronomic scenario of the tourist destination.
publishDate 2024
dc.date.none.fl_str_mv 2024-08-27
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.36367/ntqr.20.3.2024.e1062
https://doi.org/10.36367/ntqr.20.3.2024.e1062
url https://doi.org/10.36367/ntqr.20.3.2024.e1062
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://publi.ludomedia.org/index.php/ntqr/article/view/1062
https://publi.ludomedia.org/index.php/ntqr/article/view/1062/1142
dc.rights.driver.fl_str_mv Copyright (c) 2024 New Trends in Qualitative Research
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2024 New Trends in Qualitative Research
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Ludomedia
publisher.none.fl_str_mv Ludomedia
dc.source.none.fl_str_mv New Trends in Qualitative Research; Vol. 20 No. 3 (2024): New Trends in Qualitative Research; e1062
New Trends in Qualitative Research; Vol. 20 Núm. 3 (2024): New Trends in Qualitative Research; e1062
New Trends in Qualitative Research; Vol. 20 N.º 3 (2024): New Trends in Qualitative Research; e1062
2184-7770
reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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