Byte by byte: Influence of content generator - Investigating the impact of AI-generated content on health outcomes

Bibliographic Details
Main Author: Gonçalves, Armindo Pereira
Publication Date: 2024
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/175208
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
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network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository_id_str https://opendoar.ac.uk/repository/7160
spelling Byte by byte: Influence of content generator - Investigating the impact of AI-generated content on health outcomesAI-generated contenthealthy habitsconsumer behaviortrustsocial influenceSDG 3 - Good health and well-beingSDG 12 - Responsible production and consumptionDomínio/Área Científica::Ciências Naturais::Ciências da Computação e da InformaçãoDissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing IntelligenceThe rise of AI-generated content on social media has introduced new dynamics in digital engagement. Despite the increasing prevalence of AI in creating engaging content, its impact on consumer behavior, particularly concerning health outcomes, remains underexplored. This study investigates the impact of content creators on user engagement in healthy habits. Through an online experiment, this research explores the type of content creator (AI vs. human-generated) to measure the impact on user intention, risk perception, loyalty, and behavioral intention. The findings reveal that human-generated content significantly outperforms AI-generated content in promoting healthy habits, fostering user loyalty, and enhancing behavioral intention, while AI-generated content is associated with higher risk perception. The results suggest that while AI can be a powerful tool for content creation, human elements remain crucial for building trust and effectively engaging users in healthrelated behaviors. This research contributes to the literature by providing empirical evidence on the differential impacts of AI and human content creators in social media marketing, highlighting the importance of the human touch in digital health promotion strategies.Pinto, Diego CostaCarrilho, Mariana GirãoRUNGonçalves, Armindo Pereira2024-11-14T12:36:49Z2024-10-312024-10-31T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/175208TID:203778308enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-01-13T01:43:15Zoai:run.unl.pt:10362/175208Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:14:13.246292Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Byte by byte: Influence of content generator - Investigating the impact of AI-generated content on health outcomes
title Byte by byte: Influence of content generator - Investigating the impact of AI-generated content on health outcomes
spellingShingle Byte by byte: Influence of content generator - Investigating the impact of AI-generated content on health outcomes
Gonçalves, Armindo Pereira
AI-generated content
healthy habits
consumer behavior
trust
social influence
SDG 3 - Good health and well-being
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
title_short Byte by byte: Influence of content generator - Investigating the impact of AI-generated content on health outcomes
title_full Byte by byte: Influence of content generator - Investigating the impact of AI-generated content on health outcomes
title_fullStr Byte by byte: Influence of content generator - Investigating the impact of AI-generated content on health outcomes
title_full_unstemmed Byte by byte: Influence of content generator - Investigating the impact of AI-generated content on health outcomes
title_sort Byte by byte: Influence of content generator - Investigating the impact of AI-generated content on health outcomes
author Gonçalves, Armindo Pereira
author_facet Gonçalves, Armindo Pereira
author_role author
dc.contributor.none.fl_str_mv Pinto, Diego Costa
Carrilho, Mariana Girão
RUN
dc.contributor.author.fl_str_mv Gonçalves, Armindo Pereira
dc.subject.por.fl_str_mv AI-generated content
healthy habits
consumer behavior
trust
social influence
SDG 3 - Good health and well-being
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
topic AI-generated content
healthy habits
consumer behavior
trust
social influence
SDG 3 - Good health and well-being
SDG 12 - Responsible production and consumption
Domínio/Área Científica::Ciências Naturais::Ciências da Computação e da Informação
description Dissertation presented as the partial requirement for obtaining a Master's degree in Data Driven Marketing, specialization in Marketing Intelligence
publishDate 2024
dc.date.none.fl_str_mv 2024-11-14T12:36:49Z
2024-10-31
2024-10-31T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/175208
TID:203778308
url http://hdl.handle.net/10362/175208
identifier_str_mv TID:203778308
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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