Trends Management applied to Branding and Cultural Management

Detalhes bibliográficos
Autor(a) principal: Gomes, Nelson Pinheiro
Data de Publicação: 2016
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10451/27808
Resumo: trends studies are giving their first steps in academia, after having proven themselves in the social and corporate fields. Now it is important to develop scientific models for the application of trends studies, including their major tool and discipline: coolhunting. the creation of models in this disciplinary field allows the creation of standards in the identification and continuous observation of trends, as well as their application in the generation of innovation and in decision-making insights, regarding major mindsets and consumer behavior patterns. the goal of this paper is to analyze the existing tools and perspectives on coolhunting and trends studies. therefore, the creation of a complex matrix is proposed, based on the portuguese perspective and developments in this field, with several combined models that promote the study and the application of trends on branding, without overlooking cultural management.
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spelling Trends Management applied to Branding and Cultural ManagementTrends StudiesCoolhuntingBrandingCultural managementtrends studies are giving their first steps in academia, after having proven themselves in the social and corporate fields. Now it is important to develop scientific models for the application of trends studies, including their major tool and discipline: coolhunting. the creation of models in this disciplinary field allows the creation of standards in the identification and continuous observation of trends, as well as their application in the generation of innovation and in decision-making insights, regarding major mindsets and consumer behavior patterns. the goal of this paper is to analyze the existing tools and perspectives on coolhunting and trends studies. therefore, the creation of a complex matrix is proposed, based on the portuguese perspective and developments in this field, with several combined models that promote the study and the application of trends on branding, without overlooking cultural management.Repositório da Universidade de LisboaGomes, Nelson Pinheiro2017-05-25T13:08:17Z20162016-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10451/27808enge-Revista LOGO. Vol 5, No 1. 2016. 67-80.2238-2542info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-17T13:39:04Zoai:repositorio.ulisboa.pt:10451/27808Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T02:50:14.500154Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Trends Management applied to Branding and Cultural Management
title Trends Management applied to Branding and Cultural Management
spellingShingle Trends Management applied to Branding and Cultural Management
Gomes, Nelson Pinheiro
Trends Studies
Coolhunting
Branding
Cultural management
title_short Trends Management applied to Branding and Cultural Management
title_full Trends Management applied to Branding and Cultural Management
title_fullStr Trends Management applied to Branding and Cultural Management
title_full_unstemmed Trends Management applied to Branding and Cultural Management
title_sort Trends Management applied to Branding and Cultural Management
author Gomes, Nelson Pinheiro
author_facet Gomes, Nelson Pinheiro
author_role author
dc.contributor.none.fl_str_mv Repositório da Universidade de Lisboa
dc.contributor.author.fl_str_mv Gomes, Nelson Pinheiro
dc.subject.por.fl_str_mv Trends Studies
Coolhunting
Branding
Cultural management
topic Trends Studies
Coolhunting
Branding
Cultural management
description trends studies are giving their first steps in academia, after having proven themselves in the social and corporate fields. Now it is important to develop scientific models for the application of trends studies, including their major tool and discipline: coolhunting. the creation of models in this disciplinary field allows the creation of standards in the identification and continuous observation of trends, as well as their application in the generation of innovation and in decision-making insights, regarding major mindsets and consumer behavior patterns. the goal of this paper is to analyze the existing tools and perspectives on coolhunting and trends studies. therefore, the creation of a complex matrix is proposed, based on the portuguese perspective and developments in this field, with several combined models that promote the study and the application of trends on branding, without overlooking cultural management.
publishDate 2016
dc.date.none.fl_str_mv 2016
2016-01-01T00:00:00Z
2017-05-25T13:08:17Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10451/27808
url http://hdl.handle.net/10451/27808
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv e-Revista LOGO. Vol 5, No 1. 2016. 67-80.
2238-2542
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eu_rights_str_mv openAccess
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