Framework for music as store atmospherics to induce buying : a study of Delhi mall customers

Bibliographic Details
Main Author: Verma, Pranay
Publication Date: 2013
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10400.5/12295
Summary: Music is a hidden stimulus for retailers. Not much has been researched on Indian luxury stores. This paper attempts to study the composition of music on perception of buyers at luxury stores. A research on customer’s buying intention was done to study their perception of music in the luxury store formats. This study uses exploratory factor analysis to find the significant different factors which constitute music to be played so as to induce buying in a luxury store. The composition of music depends upon music attractiveness, age of the customer and a desire to listen to the music.
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spelling Framework for music as store atmospherics to induce buying : a study of Delhi mall customersStore MusicMusic AttractivenessMusic DesireAtmosphericsMusic is a hidden stimulus for retailers. Not much has been researched on Indian luxury stores. This paper attempts to study the composition of music on perception of buyers at luxury stores. A research on customer’s buying intention was done to study their perception of music in the luxury store formats. This study uses exploratory factor analysis to find the significant different factors which constitute music to be played so as to induce buying in a luxury store. The composition of music depends upon music attractiveness, age of the customer and a desire to listen to the music.ISEG - Departamento de GestãoRepositório da Universidade de LisboaVerma, Pranay2016-10-14T12:34:47Z20132013-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttp://hdl.handle.net/10400.5/12295engVerma, Pranay (2013). "Framework for music as store atmospherics to induce buying : a study of Delhi mall customers". Portuguese Journal of Management Studies, XVIII(2):81-99info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2025-03-17T16:26:17Zoai:repositorio.ulisboa.pt:10400.5/12295Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-29T04:14:49.966209Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Framework for music as store atmospherics to induce buying : a study of Delhi mall customers
title Framework for music as store atmospherics to induce buying : a study of Delhi mall customers
spellingShingle Framework for music as store atmospherics to induce buying : a study of Delhi mall customers
Verma, Pranay
Store Music
Music Attractiveness
Music Desire
Atmospherics
title_short Framework for music as store atmospherics to induce buying : a study of Delhi mall customers
title_full Framework for music as store atmospherics to induce buying : a study of Delhi mall customers
title_fullStr Framework for music as store atmospherics to induce buying : a study of Delhi mall customers
title_full_unstemmed Framework for music as store atmospherics to induce buying : a study of Delhi mall customers
title_sort Framework for music as store atmospherics to induce buying : a study of Delhi mall customers
author Verma, Pranay
author_facet Verma, Pranay
author_role author
dc.contributor.none.fl_str_mv Repositório da Universidade de Lisboa
dc.contributor.author.fl_str_mv Verma, Pranay
dc.subject.por.fl_str_mv Store Music
Music Attractiveness
Music Desire
Atmospherics
topic Store Music
Music Attractiveness
Music Desire
Atmospherics
description Music is a hidden stimulus for retailers. Not much has been researched on Indian luxury stores. This paper attempts to study the composition of music on perception of buyers at luxury stores. A research on customer’s buying intention was done to study their perception of music in the luxury store formats. This study uses exploratory factor analysis to find the significant different factors which constitute music to be played so as to induce buying in a luxury store. The composition of music depends upon music attractiveness, age of the customer and a desire to listen to the music.
publishDate 2013
dc.date.none.fl_str_mv 2013
2013-01-01T00:00:00Z
2016-10-14T12:34:47Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10400.5/12295
url http://hdl.handle.net/10400.5/12295
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv Verma, Pranay (2013). "Framework for music as store atmospherics to induce buying : a study of Delhi mall customers". Portuguese Journal of Management Studies, XVIII(2):81-99
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv ISEG - Departamento de Gestão
publisher.none.fl_str_mv ISEG - Departamento de Gestão
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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