How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence

Bibliographic Details
Main Author: Marinello, Monica
Publication Date: 2023
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/161071
Summary: In Portugal, Energy Communities are becoming increasingly relevant. Greenvolt Comunidades is a new player in the energy market that focuses on energy management. This report presents a comprehensive marketing strategy for the new service proposed “Poupança Unida”. The document includes an additional report that deeper explores the topic of Brand Identity, the Service Structure and the Service Assortment Roadmap and the current Physical Evidence elements and future opportunities. The objective of the report is to create a breakthrough in consumer-based Energy Communities for Greenvolt Comunidades in Portugal.
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spelling How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidenceEnergy communitiesEnergy managementBreakthroughEnergy sharingGreenvolt comunidadesBrand identityThe kapferer brand identity prismService assortmentPhysical evidenceDomínio/Área Científica::Ciências Sociais::Economia e GestãoIn Portugal, Energy Communities are becoming increasingly relevant. Greenvolt Comunidades is a new player in the energy market that focuses on energy management. This report presents a comprehensive marketing strategy for the new service proposed “Poupança Unida”. The document includes an additional report that deeper explores the topic of Brand Identity, the Service Structure and the Service Assortment Roadmap and the current Physical Evidence elements and future opportunities. The objective of the report is to create a breakthrough in consumer-based Energy Communities for Greenvolt Comunidades in Portugal.Velosa, jorgeRUNMarinello, Monica2023-01-182023-01-182028-01-18T00:00:00Z2023-01-18T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/161071TID:203313828enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T18:16:30Zoai:run.unl.pt:10362/161071Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:47:01.651425Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence
title How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence
spellingShingle How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence
Marinello, Monica
Energy communities
Energy management
Breakthrough
Energy sharing
Greenvolt comunidades
Brand identity
The kapferer brand identity prism
Service assortment
Physical evidence
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence
title_full How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence
title_fullStr How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence
title_full_unstemmed How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence
title_sort How to create a breakthrough in consumer-based energy communities in Portugal - brand Identity, service assortment and physical evidence
author Marinello, Monica
author_facet Marinello, Monica
author_role author
dc.contributor.none.fl_str_mv Velosa, jorge
RUN
dc.contributor.author.fl_str_mv Marinello, Monica
dc.subject.por.fl_str_mv Energy communities
Energy management
Breakthrough
Energy sharing
Greenvolt comunidades
Brand identity
The kapferer brand identity prism
Service assortment
Physical evidence
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Energy communities
Energy management
Breakthrough
Energy sharing
Greenvolt comunidades
Brand identity
The kapferer brand identity prism
Service assortment
Physical evidence
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description In Portugal, Energy Communities are becoming increasingly relevant. Greenvolt Comunidades is a new player in the energy market that focuses on energy management. This report presents a comprehensive marketing strategy for the new service proposed “Poupança Unida”. The document includes an additional report that deeper explores the topic of Brand Identity, the Service Structure and the Service Assortment Roadmap and the current Physical Evidence elements and future opportunities. The objective of the report is to create a breakthrough in consumer-based Energy Communities for Greenvolt Comunidades in Portugal.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-18
2023-01-18
2023-01-18T00:00:00Z
2028-01-18T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/161071
TID:203313828
url http://hdl.handle.net/10362/161071
identifier_str_mv TID:203313828
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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