Direct Selling: From Door To Door To E-Commerce

Detalhes bibliográficos
Autor(a) principal: Alturas, Bráulio
Data de Publicação: 2003
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10071/1162
Resumo: Direct selling is exhibiting substantial growth in sales revenues and number of salespeople involved. Also the acceptation of consumers is growing. During the last decade direct selling organizations (DSOs) are using the Internet more and more, either to communicate with the salespersons, either to promote the products and the business to the consumers. This research is aiming to contribute to a better understanding of how DSOs are using the Internet, for that we have interview 11 managers of DSOs operating in Portugal. Results show that DSOs use the Internet as a support to their main business. We then discuss aspects of importance for further extensions.
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spelling Direct Selling: From Door To Door To E-CommerceDirect sellingDirect marketingE-commerceE-businessDistribution channelsDirect selling is exhibiting substantial growth in sales revenues and number of salespeople involved. Also the acceptation of consumers is growing. During the last decade direct selling organizations (DSOs) are using the Internet more and more, either to communicate with the salespersons, either to promote the products and the business to the consumers. This research is aiming to contribute to a better understanding of how DSOs are using the Internet, for that we have interview 11 managers of DSOs operating in Portugal. Results show that DSOs use the Internet as a support to their main business. We then discuss aspects of importance for further extensions.IADIS - International Association for Development of the Information Society2009-01-20T14:05:55Z2003-01-01T00:00:00Z2003conference objectinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/10071/1162engAlturas, Bráulioinfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-07-07T02:42:21Zoai:repositorio.iscte-iul.pt:10071/1162Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:04:59.559296Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Direct Selling: From Door To Door To E-Commerce
title Direct Selling: From Door To Door To E-Commerce
spellingShingle Direct Selling: From Door To Door To E-Commerce
Alturas, Bráulio
Direct selling
Direct marketing
E-commerce
E-business
Distribution channels
title_short Direct Selling: From Door To Door To E-Commerce
title_full Direct Selling: From Door To Door To E-Commerce
title_fullStr Direct Selling: From Door To Door To E-Commerce
title_full_unstemmed Direct Selling: From Door To Door To E-Commerce
title_sort Direct Selling: From Door To Door To E-Commerce
author Alturas, Bráulio
author_facet Alturas, Bráulio
author_role author
dc.contributor.author.fl_str_mv Alturas, Bráulio
dc.subject.por.fl_str_mv Direct selling
Direct marketing
E-commerce
E-business
Distribution channels
topic Direct selling
Direct marketing
E-commerce
E-business
Distribution channels
description Direct selling is exhibiting substantial growth in sales revenues and number of salespeople involved. Also the acceptation of consumers is growing. During the last decade direct selling organizations (DSOs) are using the Internet more and more, either to communicate with the salespersons, either to promote the products and the business to the consumers. This research is aiming to contribute to a better understanding of how DSOs are using the Internet, for that we have interview 11 managers of DSOs operating in Portugal. Results show that DSOs use the Internet as a support to their main business. We then discuss aspects of importance for further extensions.
publishDate 2003
dc.date.none.fl_str_mv 2003-01-01T00:00:00Z
2003
2009-01-20T14:05:55Z
dc.type.driver.fl_str_mv conference object
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/1162
url http://hdl.handle.net/10071/1162
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv IADIS - International Association for Development of the Information Society
publisher.none.fl_str_mv IADIS - International Association for Development of the Information Society
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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repository.mail.fl_str_mv info@rcaap.pt
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