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Slow fashion or self-signaling? Sustainability in the fashion industry

Bibliographic Details
Main Author: Duarte, Madalena Maria Silva Ferreira Migueis
Publication Date: 2021
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/125041
Summary: Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
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network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling Slow fashion or self-signaling? Sustainability in the fashion industrySustainable FashionSlow FashionFast FashionOwnershipSelf-SignalingStatusWOMSDG 12 - Responsible production and consumptionDissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceOver the years, the awareness about the consequences of consumption and the concerns for sustainability have been increasing, shifting consumers’ behavior towards such causes. However, the motivation to adopt such behaviors are unclear, making it relevant to consider whether sustainable behaviors are used to strengthen their sense of self, as a self-signal. This research investigates how self-signaling influences consumers’ willingness to adopt sustainable behaviors in the fashion industry, extending prior research on the motivations to adopt sustainable consumption behaviors that are not entirely altruistic and might also reflect self-interest motives (i.e., ownership and status). Findings from 2 studies are used to test the proposed model and suggest that individuals are more inclined to engage in positive word of mouth (WOM) about sustainable fashion practices when they have stronger symbolic signaling feelings for such practices. Additionally, these feelings induced by Slow Fashion elevate strong status motives. By doing so, this research addresses the gap between consumers’ actual attitudes towards fashion sustainability and the reasons why they are acquiring such behaviors in respect to self-signaling. This research has key implications for researchers and fashion industry practitioners, on how Slow Fashion is associated with self-signaling, ownership and status motives.Castagna, Ana CarinaPinto, Diego CostaRUNDuarte, Madalena Maria Silva Ferreira Migueis2021-09-23T12:49:18Z2021-09-152021-09-15T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/125041TID:202767914enginfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-22T17:56:22Zoai:run.unl.pt:10362/125041Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:27:32.694411Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Slow fashion or self-signaling? Sustainability in the fashion industry
title Slow fashion or self-signaling? Sustainability in the fashion industry
spellingShingle Slow fashion or self-signaling? Sustainability in the fashion industry
Duarte, Madalena Maria Silva Ferreira Migueis
Sustainable Fashion
Slow Fashion
Fast Fashion
Ownership
Self-Signaling
Status
WOM
SDG 12 - Responsible production and consumption
title_short Slow fashion or self-signaling? Sustainability in the fashion industry
title_full Slow fashion or self-signaling? Sustainability in the fashion industry
title_fullStr Slow fashion or self-signaling? Sustainability in the fashion industry
title_full_unstemmed Slow fashion or self-signaling? Sustainability in the fashion industry
title_sort Slow fashion or self-signaling? Sustainability in the fashion industry
author Duarte, Madalena Maria Silva Ferreira Migueis
author_facet Duarte, Madalena Maria Silva Ferreira Migueis
author_role author
dc.contributor.none.fl_str_mv Castagna, Ana Carina
Pinto, Diego Costa
RUN
dc.contributor.author.fl_str_mv Duarte, Madalena Maria Silva Ferreira Migueis
dc.subject.por.fl_str_mv Sustainable Fashion
Slow Fashion
Fast Fashion
Ownership
Self-Signaling
Status
WOM
SDG 12 - Responsible production and consumption
topic Sustainable Fashion
Slow Fashion
Fast Fashion
Ownership
Self-Signaling
Status
WOM
SDG 12 - Responsible production and consumption
description Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing Intelligence
publishDate 2021
dc.date.none.fl_str_mv 2021-09-23T12:49:18Z
2021-09-15
2021-09-15T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/125041
TID:202767914
url http://hdl.handle.net/10362/125041
identifier_str_mv TID:202767914
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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