A strategic analysis of entry mode choices for Sanofi in the insulin market of Africa

• Main Author: Klaus, David Christopher
• Publication Date: 2024
• Format: Master thesis
• Language: eng
• Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
• Download full: http://hdl.handle.net/10362/181501
• topic: Market entry mode; Insulin access; Africa; Healthcare; CEMS MIM; Domínio/Área Científica::Ciências Sociais::Economia e Gestão

This thesis examines the optimal market entry strategy for Sanofi's expansion into the African insulin market. Grounded in a theoretical framework that identifies factors influencing the choice of market entry mode, the study evaluates internal capabilities and external conditions. Key findings suggest significant opportunities for Sanofi due to a largely untapped market, strong internal capabilities, and a growing demand for insulin. Recommendations include pursuing a greenfield venture in Kenya to establish production facilities in Africa. With the support of the local government and international institutions, Sanofi can minimize operational risks, reduce capital expenditures, and, ultimately, improve insulin accessibility across Africa.