How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management

Detalhes bibliográficos
Autor(a) principal: Batalha, Carolina Maria Roussado
Data de Publicação: 2023
Tipo de documento: Dissertação
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/10071/29157
Resumo: The labor market is constantly changing, not only because it has gone through a pandemic period that has given rise to different ways of working, but also because it now embraces a new generation with different perspectives, needs, and ambitions - Generation Z. The traditional organizational model is no longer adequate to meet the expectations of this generation, and for companies to be able to compete in the current war for talent, they need to keep up with market trends. Unlike previous generations, who put salary and career advancement as a priority, this generation tends not to want to replicate this lifestyle. Based on a quantitative approach through questionnaire data collection, the study investigates the characteristics of Generation Z, what these professionals look for in a job offer, and what motivates them to stay with an organization. In addition, it analyzes the influence of employer branding dimensions on talent attraction and retention, identifying the most valued dimensions in this process. The results of this research provide a significant contribution for companies interested in attracting and retaining Generation Z talent. Understanding the specific preferences and needs of this generation, allows organizations to adapt their talent management strategies, becoming more attractive and competitive in the current labor market. This study contributes to the existing literature, as there is still a knowledge gap in managing Generation Z talent.
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spelling How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent managementGeração Z -- -- Z GenerationTalent managementTalent attractionTalent retentionEmployer brandingEmployer branding dimensionsGestão de talentosAtração de talentoRetenção de talentoDimensões de employer brandingThe labor market is constantly changing, not only because it has gone through a pandemic period that has given rise to different ways of working, but also because it now embraces a new generation with different perspectives, needs, and ambitions - Generation Z. The traditional organizational model is no longer adequate to meet the expectations of this generation, and for companies to be able to compete in the current war for talent, they need to keep up with market trends. Unlike previous generations, who put salary and career advancement as a priority, this generation tends not to want to replicate this lifestyle. Based on a quantitative approach through questionnaire data collection, the study investigates the characteristics of Generation Z, what these professionals look for in a job offer, and what motivates them to stay with an organization. In addition, it analyzes the influence of employer branding dimensions on talent attraction and retention, identifying the most valued dimensions in this process. The results of this research provide a significant contribution for companies interested in attracting and retaining Generation Z talent. Understanding the specific preferences and needs of this generation, allows organizations to adapt their talent management strategies, becoming more attractive and competitive in the current labor market. This study contributes to the existing literature, as there is still a knowledge gap in managing Generation Z talent.O mercado de trabalho está em constante mudança, não só porque atravessou um período de pandemia que deu origem a diferentes formas de trabalho, mas também porque abrange agora uma nova geração com perspetivas, necessidades e ambições diferentes - a Geração Z. O modelo organizacional tradicional já não é adequado para atender às expectativas dessa geração e, para que as empresas consigam competir na atual guerra de talento, precisam de acompanhar as tendências de evolução do mercado. Contrariamente às gerações anteriores, que colocam o salário e a ascensão de carreira como prioridade, esta geração tende a não querer replicar este estilo de vida. Com base numa abordagem quantitativa feita através da recolha de dados por questionário, o estudo investiga as características da Geração Z, o que estes profissionais procuram numa proposta de emprego e o que os motiva a permanecer numa organização. Além disso, analisa a influência das dimensões do Employer Branding na atração e retenção de talentos, identificando as dimensões mais valorizadas nesse processo. Os resultados desta pesquisa fornecem um contributo significativo para as empresas interessadas em atrair e reter talentos da Geração Z. Ao compreender as preferências e necessidades específicas dessa geração, permite às organizações adaptar as suas estratégias de gestão de talentos, tornando-se mais atrativas e competitivas no atual mercado de trabalho. Este estudo contribui para a literatura existente, uma vez que ainda existe uma lacuna de conhecimento sobre como gerir o talento da Geração Z.2026-07-29T00:00:00Z2023-07-27T00:00:00Z2023-07-272023-07info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10071/29157TID:203336402engBatalha, Carolina Maria Roussadoinfo:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-07-07T02:59:43Zoai:repositorio.iscte-iul.pt:10071/29157Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T18:13:00.891275Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management
title How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management
spellingShingle How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management
Batalha, Carolina Maria Roussado
Geração Z -- -- Z Generation
Talent management
Talent attraction
Talent retention
Employer branding
Employer branding dimensions
Gestão de talentos
Atração de talento
Retenção de talento
Dimensões de employer branding
title_short How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management
title_full How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management
title_fullStr How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management
title_full_unstemmed How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management
title_sort How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management
author Batalha, Carolina Maria Roussado
author_facet Batalha, Carolina Maria Roussado
author_role author
dc.contributor.author.fl_str_mv Batalha, Carolina Maria Roussado
dc.subject.por.fl_str_mv Geração Z -- -- Z Generation
Talent management
Talent attraction
Talent retention
Employer branding
Employer branding dimensions
Gestão de talentos
Atração de talento
Retenção de talento
Dimensões de employer branding
topic Geração Z -- -- Z Generation
Talent management
Talent attraction
Talent retention
Employer branding
Employer branding dimensions
Gestão de talentos
Atração de talento
Retenção de talento
Dimensões de employer branding
description The labor market is constantly changing, not only because it has gone through a pandemic period that has given rise to different ways of working, but also because it now embraces a new generation with different perspectives, needs, and ambitions - Generation Z. The traditional organizational model is no longer adequate to meet the expectations of this generation, and for companies to be able to compete in the current war for talent, they need to keep up with market trends. Unlike previous generations, who put salary and career advancement as a priority, this generation tends not to want to replicate this lifestyle. Based on a quantitative approach through questionnaire data collection, the study investigates the characteristics of Generation Z, what these professionals look for in a job offer, and what motivates them to stay with an organization. In addition, it analyzes the influence of employer branding dimensions on talent attraction and retention, identifying the most valued dimensions in this process. The results of this research provide a significant contribution for companies interested in attracting and retaining Generation Z talent. Understanding the specific preferences and needs of this generation, allows organizations to adapt their talent management strategies, becoming more attractive and competitive in the current labor market. This study contributes to the existing literature, as there is still a knowledge gap in managing Generation Z talent.
publishDate 2023
dc.date.none.fl_str_mv 2023-07-27T00:00:00Z
2023-07-27
2023-07
2026-07-29T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
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dc.identifier.uri.fl_str_mv http://hdl.handle.net/10071/29157
TID:203336402
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identifier_str_mv TID:203336402
dc.language.iso.fl_str_mv eng
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dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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