Recycling cooperation and buying status

Bibliographic Details
Main Author: Pinto, Diego Costa
Publication Date: 2019
Other Authors: Maurer Herter, Márcia, Rossi, Patrícia, Meucci Nique, Walter, Borges, Adilson
Format: Article
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: https://doi.org/10.1108/EJM-09-2017-0557
Summary: Pinto, D. C., Maurer Herter, M., Rossi, P., Meucci Nique, W., & Borges, A. (2019). Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors. European Journal Of Marketing, 53(5), 944-971. https://doi.org/10.1108/EJM-09-2017-0557 ---%ABS3%
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spelling Recycling cooperation and buying statusEffects of pure and competitive altruism on sustainable behaviorsAltruism typeEvolutionary altruismGreen buyingRecyclingSustainable behaviorsMarketingSDG 12 - Responsible Consumption and ProductionPinto, D. C., Maurer Herter, M., Rossi, P., Meucci Nique, W., & Borges, A. (2019). Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors. European Journal Of Marketing, 53(5), 944-971. https://doi.org/10.1108/EJM-09-2017-0557 ---%ABS3%Purpose: This study aims to reconcile previous research that has provided mixed results regarding motivation for sustainable behaviors: pure altruism (cooperation) or competitive altruism (status). Drawing on evolutionary altruism and identity-based motivation, the authors propose that a match between pure (competitive) altruism and individualistic (collectivistic) identity goals enhance consumers’ motivations to engage in recycling (green buying). Design/methodology/approach: Three experimental studies show how pure and competitive altruism are associated with specific sustainable consumption (Study 1) and how altruism types should be matched with identity goals to motivate sustainable consumption (Studies 2 and 3). Findings: Study 1 shows that pure altruism is associated with recycling but not with green buying. Studies 2 and 3 show that pure (competitive) altruism and individualistic (collectivistic) goals lead to higher recycling (green buying) intentions. Research limitations/implications: The present research extends previous findings by showing that pure and competitive are indeed associated with specific sustainable behaviors. The authors suggest that the interaction between motives and identity goals can lead to a greater impact on recycling and green buying intentions. Practical implications: Public policymakers and companies will benefit by better understanding how specific combinations of altruism types and identity goals can foster recycling or green buying intentions. Originality/value: This research is the first to show how matches between pure and competitive altruism types and individualistic and collectivistic identity goals affect consumers’ motivations to engage in recycling and green buying.NOVA Information Management School (NOVA IMS)Information Management Research Center (MagIC) - NOVA Information Management SchoolRUNPinto, Diego CostaMaurer Herter, MárciaRossi, PatríciaMeucci Nique, WalterBorges, Adilson2019-09-23T22:34:28Z2019-01-012019-01-01T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfhttps://doi.org/10.1108/EJM-09-2017-0557eng0309-0566PURE: 12893499http://www.scopus.com/inward/record.url?scp=85064057934&partnerID=8YFLogxKhttps://doi.org/10.1108/EJM-09-2017-0557info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-12-30T01:33:30Zoai:run.unl.pt:10362/82153Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T17:12:27.109739Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Recycling cooperation and buying status
Effects of pure and competitive altruism on sustainable behaviors
title Recycling cooperation and buying status
spellingShingle Recycling cooperation and buying status
Pinto, Diego Costa
Altruism type
Evolutionary altruism
Green buying
Recycling
Sustainable behaviors
Marketing
SDG 12 - Responsible Consumption and Production
title_short Recycling cooperation and buying status
title_full Recycling cooperation and buying status
title_fullStr Recycling cooperation and buying status
title_full_unstemmed Recycling cooperation and buying status
title_sort Recycling cooperation and buying status
author Pinto, Diego Costa
author_facet Pinto, Diego Costa
Maurer Herter, Márcia
Rossi, Patrícia
Meucci Nique, Walter
Borges, Adilson
author_role author
author2 Maurer Herter, Márcia
Rossi, Patrícia
Meucci Nique, Walter
Borges, Adilson
author2_role author
author
author
author
dc.contributor.none.fl_str_mv NOVA Information Management School (NOVA IMS)
Information Management Research Center (MagIC) - NOVA Information Management School
RUN
dc.contributor.author.fl_str_mv Pinto, Diego Costa
Maurer Herter, Márcia
Rossi, Patrícia
Meucci Nique, Walter
Borges, Adilson
dc.subject.por.fl_str_mv Altruism type
Evolutionary altruism
Green buying
Recycling
Sustainable behaviors
Marketing
SDG 12 - Responsible Consumption and Production
topic Altruism type
Evolutionary altruism
Green buying
Recycling
Sustainable behaviors
Marketing
SDG 12 - Responsible Consumption and Production
description Pinto, D. C., Maurer Herter, M., Rossi, P., Meucci Nique, W., & Borges, A. (2019). Recycling cooperation and buying status: Effects of pure and competitive altruism on sustainable behaviors. European Journal Of Marketing, 53(5), 944-971. https://doi.org/10.1108/EJM-09-2017-0557 ---%ABS3%
publishDate 2019
dc.date.none.fl_str_mv 2019-09-23T22:34:28Z
2019-01-01
2019-01-01T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://doi.org/10.1108/EJM-09-2017-0557
url https://doi.org/10.1108/EJM-09-2017-0557
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 0309-0566
PURE: 12893499
http://www.scopus.com/inward/record.url?scp=85064057934&partnerID=8YFLogxK
https://doi.org/10.1108/EJM-09-2017-0557
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
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institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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