Strategic analysis of uniquemark: the market entry of an innovative assay marking technology - promotion strategy

Bibliographic Details
Main Author: Belo, Rita Martins
Publication Date: 2023
Format: Master thesis
Language: eng
Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Download full: http://hdl.handle.net/10362/174335
Summary: The project aims to design a comprehensive market entry strategy to successfully launch UniqueMark, an innovative hallmarking technology, into the market. This Work Project intends to assist Imprensa Nacional Casa da Moeda (INCM) in developing a strategic business plan, leveraging the technology’s value proposition and market opportunities. Internal and external analysis, incorporating best practices and concept testing, are the key phases of the methodology. The findings focus on the promotion sphere that led to the recommendation of a customized strategy tailored to the firm’s needs. Further research was suggested to better implement the final recommendations.
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network_acronym_str RCAP
network_name_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
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spelling Strategic analysis of uniquemark: the market entry of an innovative assay marking technology - promotion strategyHallmarkingAssay officeJewelry industryLuxury segmentInnovation technologyAuthenticationTraceabilityLaserPuncturingStrategy consultingDomínio/Área Científica::Ciências Sociais::Economia e GestãoThe project aims to design a comprehensive market entry strategy to successfully launch UniqueMark, an innovative hallmarking technology, into the market. This Work Project intends to assist Imprensa Nacional Casa da Moeda (INCM) in developing a strategic business plan, leveraging the technology’s value proposition and market opportunities. Internal and external analysis, incorporating best practices and concept testing, are the key phases of the methodology. The findings focus on the promotion sphere that led to the recommendation of a customized strategy tailored to the firm’s needs. Further research was suggested to better implement the final recommendations.Casquinho, Constança Monteiro CristianoGonçalves, Nuno MiguelRUNBelo, Rita Martins2024-01-292023-12-202029-12-20T00:00:00Z2024-01-29T00:00:00Zinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesisapplication/pdfhttp://hdl.handle.net/10362/174335TID:203601246enginfo:eu-repo/semantics/embargoedAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-11-11T01:40:33Zoai:run.unl.pt:10362/174335Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T19:12:43.085994Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Strategic analysis of uniquemark: the market entry of an innovative assay marking technology - promotion strategy
title Strategic analysis of uniquemark: the market entry of an innovative assay marking technology - promotion strategy
spellingShingle Strategic analysis of uniquemark: the market entry of an innovative assay marking technology - promotion strategy
Belo, Rita Martins
Hallmarking
Assay office
Jewelry industry
Luxury segment
Innovation technology
Authentication
Traceability
Laser
Puncturing
Strategy consulting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
title_short Strategic analysis of uniquemark: the market entry of an innovative assay marking technology - promotion strategy
title_full Strategic analysis of uniquemark: the market entry of an innovative assay marking technology - promotion strategy
title_fullStr Strategic analysis of uniquemark: the market entry of an innovative assay marking technology - promotion strategy
title_full_unstemmed Strategic analysis of uniquemark: the market entry of an innovative assay marking technology - promotion strategy
title_sort Strategic analysis of uniquemark: the market entry of an innovative assay marking technology - promotion strategy
author Belo, Rita Martins
author_facet Belo, Rita Martins
author_role author
dc.contributor.none.fl_str_mv Casquinho, Constança Monteiro Cristiano
Gonçalves, Nuno Miguel
RUN
dc.contributor.author.fl_str_mv Belo, Rita Martins
dc.subject.por.fl_str_mv Hallmarking
Assay office
Jewelry industry
Luxury segment
Innovation technology
Authentication
Traceability
Laser
Puncturing
Strategy consulting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
topic Hallmarking
Assay office
Jewelry industry
Luxury segment
Innovation technology
Authentication
Traceability
Laser
Puncturing
Strategy consulting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
description The project aims to design a comprehensive market entry strategy to successfully launch UniqueMark, an innovative hallmarking technology, into the market. This Work Project intends to assist Imprensa Nacional Casa da Moeda (INCM) in developing a strategic business plan, leveraging the technology’s value proposition and market opportunities. Internal and external analysis, incorporating best practices and concept testing, are the key phases of the methodology. The findings focus on the promotion sphere that led to the recommendation of a customized strategy tailored to the firm’s needs. Further research was suggested to better implement the final recommendations.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-20
2024-01-29
2024-01-29T00:00:00Z
2029-12-20T00:00:00Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/masterThesis
format masterThesis
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/10362/174335
TID:203601246
url http://hdl.handle.net/10362/174335
identifier_str_mv TID:203601246
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/embargoedAccess
eu_rights_str_mv embargoedAccess
dc.format.none.fl_str_mv application/pdf
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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