Fashion blogs: comparative analysis

Detalhes bibliográficos
Autor(a) principal: Ferreira, Margarida
Data de Publicação: 2017
Outros Autores: Vasconcelos, Rosa
Idioma: eng
Título da fonte: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
Texto Completo: http://hdl.handle.net/1822/56470
Resumo: Nowadays it’s possible to notice an increasing dependence of the new communication technologies, particularly the ones that are related to the online universe. This evolution allowed fashion blogs to exponentially increase their audience, which then made their authors influent personalities in the business of fashion. The main focus of this study is a comparative evaluation of several fashion blogs, which were selected taking into consideration their relevance, visible through their blog fan base and in their social media ranking as well. Beyond the comparative analysis, it became necessary to make an opinion inquiry, both national and international, directly to the readers of the fashion blogs, to understand the reasons that causes the blog to have a faithful audience. The frequency and consistency with which they create new and innovative content also becomes important to keep the readers interested so that they visit the blog often.
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spelling Fashion blogs: comparative analysisFashionBlogsFashion CommunicationSocial MediaNowadays it’s possible to notice an increasing dependence of the new communication technologies, particularly the ones that are related to the online universe. This evolution allowed fashion blogs to exponentially increase their audience, which then made their authors influent personalities in the business of fashion. The main focus of this study is a comparative evaluation of several fashion blogs, which were selected taking into consideration their relevance, visible through their blog fan base and in their social media ranking as well. Beyond the comparative analysis, it became necessary to make an opinion inquiry, both national and international, directly to the readers of the fashion blogs, to understand the reasons that causes the blog to have a faithful audience. The frequency and consistency with which they create new and innovative content also becomes important to keep the readers interested so that they visit the blog often.This work is financed by FEDER funds through the Competitivity Factors Operational Programme - COMPETE and by national funds through FCT – Foundation for Science and Technology within the scope of the project POCI-01-0145-FEDER-007136info:eu-repo/semantics/publishedVersionScience and Education Research Council (COPEC)Universidade do MinhoFerreira, MargaridaVasconcelos, Rosa2017-042017-04-01T00:00:00Zconference paperinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://hdl.handle.net/1822/56470eng2317-170710.14684/WCCA.10.2017.9-13978-85-65992-68-8info:eu-repo/semantics/openAccessreponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiainstacron:RCAAP2024-05-11T06:47:43Zoai:repositorium.sdum.uminho.pt:1822/56470Portal AgregadorONGhttps://www.rcaap.pt/oai/openaireinfo@rcaap.ptopendoar:https://opendoar.ac.uk/repository/71602025-05-28T16:04:40.739429Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologiafalse
dc.title.none.fl_str_mv Fashion blogs: comparative analysis
title Fashion blogs: comparative analysis
spellingShingle Fashion blogs: comparative analysis
Ferreira, Margarida
Fashion
Blogs
Fashion Communication
Social Media
title_short Fashion blogs: comparative analysis
title_full Fashion blogs: comparative analysis
title_fullStr Fashion blogs: comparative analysis
title_full_unstemmed Fashion blogs: comparative analysis
title_sort Fashion blogs: comparative analysis
author Ferreira, Margarida
author_facet Ferreira, Margarida
Vasconcelos, Rosa
author_role author
author2 Vasconcelos, Rosa
author2_role author
dc.contributor.none.fl_str_mv Universidade do Minho
dc.contributor.author.fl_str_mv Ferreira, Margarida
Vasconcelos, Rosa
dc.subject.por.fl_str_mv Fashion
Blogs
Fashion Communication
Social Media
topic Fashion
Blogs
Fashion Communication
Social Media
description Nowadays it’s possible to notice an increasing dependence of the new communication technologies, particularly the ones that are related to the online universe. This evolution allowed fashion blogs to exponentially increase their audience, which then made their authors influent personalities in the business of fashion. The main focus of this study is a comparative evaluation of several fashion blogs, which were selected taking into consideration their relevance, visible through their blog fan base and in their social media ranking as well. Beyond the comparative analysis, it became necessary to make an opinion inquiry, both national and international, directly to the readers of the fashion blogs, to understand the reasons that causes the blog to have a faithful audience. The frequency and consistency with which they create new and innovative content also becomes important to keep the readers interested so that they visit the blog often.
publishDate 2017
dc.date.none.fl_str_mv 2017-04
2017-04-01T00:00:00Z
dc.type.driver.fl_str_mv conference paper
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://hdl.handle.net/1822/56470
url http://hdl.handle.net/1822/56470
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv 2317-1707
10.14684/WCCA.10.2017.9-13
978-85-65992-68-8
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Science and Education Research Council (COPEC)
publisher.none.fl_str_mv Science and Education Research Council (COPEC)
dc.source.none.fl_str_mv reponame:Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
instname:FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron:RCAAP
instname_str FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
instacron_str RCAAP
institution RCAAP
reponame_str Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
collection Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
repository.name.fl_str_mv Repositórios Científicos de Acesso Aberto de Portugal (RCAAP) - FCCN, serviços digitais da FCT – Fundação para a Ciência e a Tecnologia
repository.mail.fl_str_mv info@rcaap.pt
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