Design as a source of innovation to establish circular business models: how to prevent the single-use of plastic?

• Main Author: Espada, Ana Catarina Angélico Costa
• Publication Date: 2020
• Language: eng
• Source: Repositórios Científicos de Acesso Aberto de Portugal (RCAAP)
• Download full: http://hdl.handle.net/10400.26/35389
• topic: Design; Innovation; Circular-economy; Plastic-packaging; Reuse

The current economy context moving from linear to circular models is establishing extraordinary parallelism between with design principles. Design solutions can support the transition of business to one which creates monetary and environmental benefits, increases resource efficiency, and maintains the value of products, materials, and waste. Recycling has been signaled as the main strategy for the plastics circular economy, but it presents itself as controversial since the industry’s demand is significantly lower than the recycled amount. The overall objective of this study is to explore when design principles, related to circular-economy concepts, become a source of innovation, in order to answer to the research question: “How can design be a source of innovation to transform businesses models accordingly to circular economy principles?”. The primary objective of this investigation is to develop our model resulting from reverse design and which is guided by the definition of a circular model strategy (System-Centered Circular-Design, SCCD) and the secondary objectives involve expanding the knowledge related to the various aspects of this model. A qualitative approach was chosen, to analyse the impact of the packaging design concepts along the definition of the business models and its circular loops. From the literature review ethnographic research is thus well suited to providing circular systems designers and companies decision-makers, with rich insights. WisePack design solution was selected to analyse the slowing and closing loop. The relevant insights to retain from the exploratory phase is that WisePack may have changed some of the assumptions made by the different stakeholders of the value chain. A SCCD toolbox is presented, to support designers identifying the requirements, constraints and opportunities of the circular approach. To prevent the single-use of plastic, scenarios were developed, taking into consideration users’ behaviour towards repair or reuse, taking-back products and their levels of engagement. Based on the results, it was concluded that the circular model strategy definition model (SCCD) is a valid tool. Confirming the primary and secondary objectives of this study. Showing that design principles, related to circular-economy concepts, become a source of innovation, and the SCCD model and toolbox, support the businesses models transformation.